M&M’S® Ice Cream Launches “Funsurance” for Summer Birthdays
M&M’S® is celebrating 25 years of its Ice Cream Cookie Sandwiches by bringing more fun and sweetness to summer birthday celebrations with its new “Funsurance” sweepstakes. M&M’S is partnering with Lemonade Digital to ensure every birthday is a joyous occasion no matter what threatens to disrupt the party. Through August 10, customers who buy the iconic brand’s Ice Cream Cookie Sandwiches can enter for a chance to win $250 to offset the bitterness of any birthday mishaps, such as a rained-out pool party or a ruined birthday cake. Twenty-five winners will be chosen.
“M&M’S Ice Cream Cookie Sandwiches have been making birthday parties more FUN for 25 years,” said Jayesh Shah, Mars Ice Cream Marketing Director. “It’s only fitting that in honor of this milestone, we invite our fans to join in on the celebration to make festivities a little sweeter, inspiring moments of everyday happiness for all this summer.”
For a chance to win $250, customers should upload a receipt confirming their M&M’S Ice Cream Sandwich purchase. Then, they need to “file a claim” explaining what ruined the fun at their party.
Find more information on the “Funsurance” sweepstakes here.
Storybooks Brought to Life with Audible’s AR Campaign
Amazon-owned Audible embarked on an ambitious global out-of-home (OOH) marketing campaign, touted as one of the largest augmented reality (AR) initiatives to date. Leveraging GroupM’s WinDOOH technology, the campaign transforms 12 screens across the U.S., Canada, and the U.K. into immersive worlds inspired by popular Audible titles. Viewers can experience fantastical realms without needing a mobile device, enhancing accessibility and engagement.
The AR campaign is set to bring storybooks to life, and more than 60 million people are projected to enjoy the experience, which is an extension of Audible’s first-ever global marketing effort, launched in June with the tagline, “There’s more to imagine when you listen.” The initiative aims to illustrate how listening to audiobooks can spark imagination and transport listeners to different realities. The experience is facilitated by 4K all-weather cameras to create window illusions that transform cityscapes into scenes from titles like “Project Hail Mary” and “The Little Mermaid.”
The campaign will run for four weeks in the U.S. and Canada and two weeks in the U.K., featuring screens in iconic spots such as Washington D.C.’s National Harbor, London’s Meridian Steps, and New York City’s Time Square, the flagship location. The AR initiative includes social media engagements and collaborations with authors, performers, creators, and influencers.
Multiple videos can be found on this YouTube playlist from Audible.
Sonic Drive-In Becomes Official Sponsor of SEC Sports
Sonic Drive-In announced it has secured a multi-year sponsorship deal with the Southeastern Conference (SEC) and the SEC Network, becoming the official quick-service restaurant of the collegiate athletic conference. The partnership became effective July 1, 2024, and will primarily feature Sonic ads during televised SEC football games on the SEC Network, ESPN, and ABC. Additionally, Sonic will be present at the games through SEC Nation, the network’s traveling pre-game show.
In a press release, Sonic’s Chief Marketing Officer, Ryan Dickerson, stated, “Sonic has been connected to college and professional sports throughout our 70-year history, and we couldn’t be prouder to once again join our fans on the field as the Official Quick Service Restaurant partner of the SEC. With its [expanded] footprint, the SEC is now even closer to so many of our amazing guests and team members across the Southeast, and we look forward to bringing more fun to them and to college football this season. Whether we’re living it up with fans at the pre-game tailgate or showing off with the most craveable food at the afterparty, we’ll be there for the action all season long.”
The sponsorship follows Sonic’s involvement in the X-Games Ventura in June, where it operated a VIP section for star athletes and introduced new drinks. The initiative is part of Sonic’s broader “Live Free Eat Sonic” marketing campaign, emphasizing the chain’s unique offerings, including its extensive drink menu.
Exclusive Sonic deals can be found on its app.
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Original Article Links:
M&M’S® Ice Cream Protects Summer Birthdays With First-Ever “Funsurance” Program
Audible brings storybooks to life with innovative global AR campaign
Sonic Drive-In inks sponsorship deal with the Southeastern Conference of college sports