Loyalty360 Reads: June 8: Choice Hotels Summer Rewards, 7-Eleven’s Tech-Centric Evolution Store, and More

Choice Hotels Loyalty Program Offers Summer Incentive Rewards
Choice Hotels is offering Choice Privileges rewards members a Stay Twice, Earn a $50 Gift or Reward Card promotion this summer. Choice Privileges members who complete qualifying stays at participating hotels will earn a $50 gift or reward card, which may be redeemed at select retail and gas brands.

To participate, Choice Privileges members must register for the promotion before checkout, and book their travel direct from Choice Hotels on the website, the app, or by phone.

7-Eleven Opens Ninth Tech-Centric Evolution Store
7-Eleven announced the opening of its ninth Evolution Store in Dallas, Texas. The store features an in-store foodservice area with tacos from Laredo Taco Co., as well as frozen margaritas and draft beers.

As with other Evolution formats, the store features an array of digital technologies. For example, shoppers can bypass checkout and pay for items directly from their mobile device using the 7Rewards app or have items delivered.

New Taco Bell Refines Drive-Thru Experience
Taco Bell’s is scheduled to open its most technologically advanced restaurant. “Taco Bell Defy” is a two-story restaurant featuring a four-lane drive-thru, digital check-in screens using QR codes for mobile orders, a vertical lift to send orders down to cars, and two-way video communication with restaurant staffers.

“Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. For decades, we’ve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two-minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future,” said Mike Grams, Taco Bell president and global chief operating officer.

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