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The latest news in the world of customer experience and customer loyalty.
IHOP to IHOb, Let The Riots Begin….
The International House of Pancakes is trying to butter customers up to the idea of IHOb this week, as the name will officially be changed for good starting on June 11th. What does the “b” stand for? Nobody knows. This week, they have been going back and forth with Twitter users about the possibilities, never fully releasing its meaning. Believe it or not, there is actually a massive concern about the name change on Twitter, ranging from conspiracy theories to “insider scoops.” For IHOb fans worrying about the change, perhaps fear not, as it could be a short term marketing gimmick. There are currently no live trademark requests filed for IHOb with the United States Patent and Trademark Office, plus the cost of changing nearly 1,800 IHOP signs to ‘IHOb,’ would be unnecessary for a brand doing relatively well in the food realm.
Big Name Supermarkets Lower Prices to Keep up With Amazon, Each Other
Costco, Target, Walmart, and Kroger have all significantly lowered their prices for products in the last few months. Increased competition from one another, combined with Amazon continuing to increase its presence in the grocery realm, is causing all four brands to feel the heat with sales. Amazon has lowered Whole Foods prices in an attempt to undercut the big name grocers. Prime members now get 10 percent off purchases in an effort to change Whole Foods' "Whole Paycheck" reputation. The biggest question in all of this is: can the supermarket chains survive long into the future if Amazon continues to force them into lowering their prices?
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