Loyalty360 Reads: June 28 | Prime Day Delivered Two Biggest Days Ever; Wayfair Says 3D Technology Helps Grow Online Sales; and More

Prime Day Delivered Two Biggest Days Ever for Small, Medium-Sized Businesses
Prime Day 2021 was the biggest two-day period ever for Amazon’s third party sellers, nearly all of which are small and medium-sized businesses, growing even more than Amazon’s retail business. Prime members in 20 countries shopped more this Prime Day than any previous Prime Day and scored deep discounts across home, fashion, beauty, and electronics. Members purchased more than 250 million items worldwide and saved more than any Prime Day before.

“A huge thank you to all of the Amazon teams who made this Prime Day possible for members worldwide and to Prime members who supported small businesses in big ways,” said Dave Clark, CEO of Worldwide Consumer. “Prime members are an important part of our Amazon family, and we love to celebrate them during Prime Day with incredible deals and entertainment, including this year’s Prime Day Show.”
Wayfair Co-Founder Says 3D Technology Can Help Grow Online Home Goods Sales
CNBC.com reports that Wayfair expects advancements in 3D technology to improve the customer experience and bring more shoppers online, chipping away at brick-and-mortar sales. This is largely why the online home goods retailer continues to experiment and invest in technologies such as augmented reality and virtual reality, which can make it easier for potential customers to visualize products in their homes.

“AR/VR is certainly a space we’ve been playing with for quite a while now, and we do believe that over time it can have a meaningful impact in terms of making it easier to shop for your home from your home,” said Steven Conine, co-founder and co-chairman of Wayfair, at the Jefferies Virtual Consumer Conference on Tuesday.
Hyatt Celebrates LGBTQ+ Community with Special Offers and One-of-a-Kind Experiences
Hyatt Hotels invites guests to celebrate Pride 2021 with special offers from New York and Los Angeles to Amsterdam and beyond. As a proud Platinum Sponsor of NYC Pride since 2019, Hyatt builds experiences to promote understanding through travel, and encourages guests to proudly be who they are and live their most authentic self with comfortable stays and unique offerings.

“We’re proud to continue supporting our LGBTQ+ colleagues and guests this month and beyond,” said Joan Bottarini, Chief Financial Officer, Hyatt, and Executive Sponsor, HyPride. “We always invite guests to confidently, comfortably and proudly stay as they are at Hyatt hotels, and we welcome everyone to celebrate pride with us. Our ongoing commitment to understanding and inclusion goes far beyond words and is supported by meaningful action.”
Hotwire and Jason Derulo Launch Nationwide Search for the Best Travel Transformation
Hotels are back, and Hotwire is on a mission to take 2021 revenge-travel to new heights (literally) and level up #hotelgoals beyond Americans' wildest means and dreams. Today, as part of a new campaign, the online travel app launched a TikTok challenge in search of one upgrade-ready traveler to receive a trip worth up to $50,000 complete with private jet service. To kick off the challenge, the travel experts are calling in the big guns – teaming up with TikTok legend, musician and upgrade aficionado, Jason Derulo to help launch and judge the contest.

Here's how to enter: Follow @HotwireTravel and capture why you're ready for a getaway and where you'd rather be using #HotwireHotelGoals and creative inspiration from the one and only Jason Derulo.

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