Loyalty360 Reads: June 26, 2019

The Best Frequent-Flier Awards Programs of 2019
Over at The Wall Street Journal, Scott McCartney shares his top programs of the year and offers insights along the way. He writes, “Those stingy airlines have had a change of heart with their frequent-flier programs. They’ve made more award seats available, and are bringing down the prices in miles or points, too.”
Customer Experience
How Best Buy CEO Hubert Joly Bettered CX, Turned Company Around
When Hubert Joly joined Best Buy, many were bewildered by the move, giving the brand’s struggle with e-commerce competition. He made many changes to the Best Buy experience, and it’s brought about great success for the company. “Best Buy decided it not only wanted to sell technology, but it wanted to ‘enrich lives through technology,’ which ‘vastly expands the addressable market.’ As an example, Best Buy now offers a home advisor program where employees go to a customer’s house and advise them on what products would make the most sense for their lifestyle.”
Mobile Technology and Home Broadband 2019
There’s a new report from the Pew Research Center that reports on the internet habits of Americans today. Unsurprisingly, it shows that smartphone use is up. In fact, “Today, 37 percent of US adults say they mostly use a smartphone when accessing the internet. This share has nearly doubled since 2013, when the Center last asked this question. At that point, 19 percent of Americans named their smartphone as their primary device for going online.”
France Creates Task Force as Facebook’s Libra Unsettles Governments
The nation is creating “a G7 task force to study how central banks ensure cryptocurrencies like Facebook’s Libra are governed by regulations ranging from money-laundering laws to consumer-protection rules, France’s central bank governor said on Friday.”
The Marketing and Measurement Terms You Need to Know in the New Age of TV
Michael Greenberg, Director of Advanced TV Partnerships for Neustar, has provided a list of terms today’s marketers need to know if they’re doing anything with TV. For instance, a “multichannel video programming distributor” or “MVPD” is “a provider that distributes TV programming services to the consumer for a fee (i.e. [sic] Spectrum and Verizon FiOS).”

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