Loyalty360 Reads: June 24 | McDonald

McDonald's Finally Announces When Its New Loyalty Program Will Launch
CNN.com says McDonald's will launch its first-ever nationwide loyalty program July 8. It's aimed at expanding McDonald's customer base and enticing existing patrons to be more loyal in the highly competitive world of fast food.

The program, called MyMcDonald's Rewards, is only available on its app and gives customers 100 points for every dollar spent. People who sign up will automatically get 1,500 points after their first order using the program, which is enough points for a chicken sandwich, cheeseburger or a vanilla cone.

Once customers collect 3,000 points, they can be redeemed for 6-piece chicken nuggets or a large iced coffee. Large fries or a Filet-O-Fish can be redeemed at 4,500 points and a Big Mac or a Happy Meal is free at 6,000 points.
 
Chipotle Tweaks Loyalty Program to Offer More Redemption Options
Chipotle Mexican Grill announced the first major upgrade to its loyalty program since it was launched two years ago.

Chipotle Rewards members will now be able to redeem their points for more rewards across its entire menu and more quickly. Just two visits to a Chipotle restaurant is enough for a free order of chips. Additionally, members can redeem their points to support Chipotle’s nonprofit partners, like the National Young Farmers Coalition.
Before, points took longer to earn and could go only toward a free entree. Members earn 10 points for every $1 they spend in the restaurant, online or in the app.
 
Hostess Brands Encourages Consumers to “Live Their Mostess”
Hostess Brands announced the launch of its new “Live Your Mostess™” integrated advertising campaign, the first national ad campaign for the Hostess brand in nearly a decade. Developed in partnership with Grey Midwest and Edelman, and produced by WPP’s Townhouse, the new campaign underscores the accelerated growth journey the brand has experienced over the past year and a half, including a record year of sales for Hostess Brands and the successful acquisition of Voortman Cookies Limited in 2020.

“This campaign celebrates our passionate consumers as they find moments of joy with beloved Hostess brands every day. If there’s one thing our brand and consumers know, it’s joy, and this campaign is a celebration of that,” said Andy Callahan, President and Chief Executive Officer, Hostess Brands, LLC. “Hostess has always stood for lighthearted spontaneity. Our snacks are irresistible and delicious, and even our product names embody a sense of fun and delight.”
 
The Home Depot Launches Online Rental Reservations; Opens New Rental Locations
The Home Depot is enhancing the customer experience at its 1,300 rental locations with the launch of new "Rent Online, Pick-up In Store" technology. From demolition tools like breakers and concrete saws to landscaping tools like tillers and sod cutters to trailers and moving vehicles, customers can now reserve and rent equipment online up to 30 days in advance.

"This new online technology saves Pro and DIY customers time and trips to the store because they can conveniently check equipment availability and reserve what they need in advance to get in and out of our rental centers more quickly than ever," said Richard Porter, vice president of The Home Depot Rental. "For urgent needs at the job site or in the midst of that weekend project, customers can also check availability at multiple locations and make reservations on their phone or other mobile device."
 

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