Loyalty360 Reads: June 21 | McDonald

McDonald's Expands Loyalty Program To Some New York City Customers
Reuters says McDonald's expanded its MyMcDonald's Rewards program to some New York City customers on Wednesday, according to emails received by local users of its app. The Chicago-based chain started testing the loyalty program, which lets subscribers earn points they can redeem on burgers and fries, late last year in a few markets.

The company plans to expand the program nationally in the United States through the second half of this year, Chief Executive Officer Chris Kempczinski said during a June 2 conference at investment firm Bernstein, according to a transcript.

"We've been really pleased with what we've seen in Phoenix and New England where we've tested it," he said, with the tests aimed at making sure the program worked without slowing down drive-through operations.
Etihad Guest partners with Air Arabia’s AirRewards to offer exclusive benefits
Etihad Guest, the award-winning loyalty programme of Etihad Airways, has partnered with Air Arabia’s loyalty programme AirRewards, to allow members of both schemes to benefit from reciprocal points and miles transfers. These could be spent on flights with Etihad and Air Arabia, holidays, shopping and more.

Kim Hardaker, Head of Loyalty & Partnerships, Etihad Airways, said: “This partnership will provide both Etihad Guest and AirRewards with the opportunity to significantly broaden the travel reach, rewards and programme benefits for our respective members. The collaboration is designed to both engage with new customers, while further improving the benefits for our existing loyalty members.”
Cinemark Celebrates the Magic of Moviegoing During First-Ever Cinema Week
Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, is joining the entire movie industry and celebrating America’s favorite pastime, moviegoing, during the first-ever Cinema Week.

This celebration is just in time for the launch of this summer’s blockbuster films, which were made for the immersive cinematic experience, with the biggest screens, best sight and sound technology and, of course, that indulgent movie theatre popcorn. Moviegoers can marvel at the magic of the movies on the big screen and have their own star experiences with special deals, giveaways and events at Cinemark theatres across the country from June 22 through June 27. For all details on how to celebrate with Cinemark, visit Cinemark.com/cinemaweek.

“Cinemark was thrilled to be a founding member of industry collaborators that united to establish Cinema Week in celebration of the immersive, cinematic experience of seeing a film on the big screen,” said Wanda Gierhart Fearing, Cinemark Global CMO. “We are delighted to boost the excitement of moviegoing with promotions, giveaways and upgrades for all movie lovers during Cinema Week with exclusive offers for our most avid moviegoers through Movie Rewards.”
American Girl’s New Smart Girl’s Guide: Race & Inclusion Gives Kids Tools
American Girl, a cornerstone in the Mattel portfolio of purposeful brands, released an important new advice book, A Smart Girl’s Guide: Race & Inclusion, to help readers 10 and up understand race, racism, and anti-racism. Written by Deanna Singh, a highly respected thought leader and diversity and inclusion expert, the new book equips young people with tools and techniques to gain racial fluency, normalize the conversation around race, question biases, and take positive action individually, as well as collectively.

“We’re proud to add Race & Inclusion to our popular Smart Girl’s Guide series, which has served as a trusted resource for our readers and their families for nearly three decades,” said Jamie Cygielman, General Manager of American Girl. “It’s our hope that the age-appropriate information and real-life guidance found in the book will be an important step for all those seeking to create a more compassionate world where everyone is treated fairly and with respect.”
Hilton Introduces Confirmed Connecting Rooms
Just in time for summer travel, Hilton solves travel planning frustrations as the first major hotel company to introduce a booking experience that allows individuals to easily book and instantly confirm at least two connecting rooms. This innovative technology - Confirmed Connecting Rooms by Hilton - has started to roll-out globally and will be available when booking on Hilton.com or through the Hilton Honors app at participating hotels within any of the portfolio’s 18 world-class brands.

“Research shows that nearly half of travelers booking trips together consider connecting rooms to be important. As families and friends begin to reunite, reconnect and travel again, we anticipate that need will only grow stronger,” said Chris Silcock, executive vice president and chief commercial officer, Hilton.

“Confirmed Connecting Rooms by Hilton presents an innovative solution to a decades-old problem and creates a renewed confidence in the booking experience at a time when a record number of people are travel planning.”

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