Loyalty360 Reads: June 17 | Jack in the Box Partners with Jason Derulo; Whole Foods Market’s Launches Rainy-Day Redo Program; and More

Jack in the Box Partners with Artist Jason Derulo to Launch Virtual Concept
Jack in the Box announced a partnership with award-winning singer, songwriter, and TikTok extraordinaire, Jason Derulo, who is dancing his way into the kitchen with the fast food restaurant. Derulo hit his next million followers on TikTok, and marked the occasion by celebrating the million milestone with his infamous tradition -- creating his signature “Milli Meals” --  a larger-than-life dinner or dessert featuring bizarre ingredients. To further elevate the Milli Meals, Derulo and Jack in the Box are taking their culinary abilities to the next level, with creating not just a Milli Meal, but a whole restaurant exclusively available on Uber Eats.

Together, Jack in the Box and Derulo are launching the first-ever One in a Milli Virtual Restaurant, deliciously bold, mouthwatering meals inspired by Jack and Derulo’s favorite go-to menu items. From June 14 through June 28, the One in a Milli Virtual Restaurant will be available in select areas of Los Angeles, exclusively on Uber Eats. Check your Uber Eats app for availability.
Whole Foods Market’s Launches Rainy-Day Redo Program
Beginning June 21, Whole Foods Market will give away weekly prizes when weekend rain hits at least half of the continental U.S. The Rainy-Day Redo giveaway series will leverage the expertise of meteorologist Stephanie Abrams of The Weather Channel. Whole Foods Market will share Abrams’ weekly weather call on Instagram (@wholefoods) at noon ET every Monday from June 21 through Aug. 9. If the previous weekend was deemed a rainout in at least 50% of the country, a limited number of Rainy-Day Redo packages will be available.

“With everyone ready to get outdoors and enjoy the summer with family and friends, Whole Foods Market is the destination for summer celebrations big and small,” said Sonya Gafsi Oblisk, Chief Marketing Officer of Whole Foods Market. “The Rainy-Day Redo program was designed to keep summer ON with giveaways, prizes and seasonal treats. Rainy days don’t stand a chance in dampening the fun.”
Why Express, Urban Outfitters and J.Crew Now Sell Items From All Over Online
The Wall Street Journal reports that Express Inc., best known as a presence in American malls, has been testing a new strategy: selling other brands’ merchandise online.

Visitors to the retailer’s website can shop for items from dozens of other brands in addition to Express apparel. That approach is an increasingly popular one as retailers like Express, Urban Outfitters Inc. and J.Crew Group Inc. look to benefit from listing products that are sold and shipped by other sellers. The goal is to increase the chances shoppers can find what they need on the company’s site, boosting web traffic—and revenue—without veering too far off brand.
Pinterest Launches New Virtual Test Drive Ad Experience With Volkswagen
Pinterest has launched a new virtual test drive ad experience with Volkswagen, which could also introduce a new, engaging ad option for auto brands on the platform.

As part of the campaign for the new Volkswagen ID.4 electric SUV, Volkswagen is running a new, interactive, in-car experience, which can be activated from its Promoted Pin.
Office Depot Thanks Current and Former Service Members and Families
Office Depot, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform with an online presence and approximately 1,100 stores, wishes to thank those who served and continue to serve our country and their families with an opportunity to enjoy an exclusive discount on select purchases at Office Depot and OfficeMax stores nationwide.

Available now, veterans, active duty and retired military personnel, reservists, and their dependents, can enjoy 20% off qualifying regular price purchases in stores nationwide when they present a valid military ID, military dependent ID or form of veteran ID at the time of purchase. For complete offer details, including terms and conditions, click here.

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