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Cardlytics to Share Insights on How to Unlock Brand Loyalty at Cannes Lions
The purchase intelligence platform will present at the Cannes Lions International Festival of Creativity, which will be held from June 17 to 21. Topics will include “the needs of shoppers, increasing loyalty, and driving revenue.”
True Food Kitchen CEO Offers Suggestions for Casual-Dining Experience
At a recent tech summit, Christine Barone, CEO of True Food Kitchen, offered insight into the future of her industry, paying special attention to meeting changes that affect how brands should approach customers. One highlight: “We have to be really thoughtful about making sure our [delivery] partners understand that [polished-casual operators] are your most profitable orders. And so, therefore, our commission rates should be very different than others,” she said. “I think that what we’re starting to see now is that it’s not profitable to deliver orders under $20.”
Chewy Shows the Consumer Demand for E-Commerce
E-commerce stocks are strong, and companies like Chewy are growing. “E-commerce stocks, including Amazon.com, Etsy, Wayfair, and MercadoLibre, have been some of the biggest winners on the market in recent years as online retail has enormous growth potential as the channel should continue to take share from brick-and-mortar retailers. Despite Amazon’s prowess, American e-commerce companies that have proven their ability to carve out their own niches in online retail, like Etsy, Wayfair, and now Chewy, have been rewarded by investors even if profits have been hard to come by.” In addition, pet-care remains a strong industry.
Qdoba Creates Culinary Hub at New Headquarters
At least one company is using building design to cultivate an organizational culture. Jack in the Box sold Qdoba, and the QSR has taken the opportunity to develop a headquarters suitable to the brand. “Anointed as ‘Qdoba Flavor Central,’ the new office features 14 feet of floor-to-ceiling glass windows, a fitness studio, and on-site café called The Q. The central corridor of the office is called the ‘Queso Hallway,’ because the ceiling and part of the wall is painted orange to look like oozing melted cheese.”
Salesforce Shares Down
Salesforce has announced that it will acquire Tableau for $15.3 billion, its largest acquisition to date. The move has led to a drop in shares for the company. “The Tableau deal dwarfs the company’s previous largest acquisition, application integration provider Mulesoft, which Salesforce bought for $6.5 billion in 2018.”
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