Loyalty360 Reads: June 16 | Exxon Mobil Rewards+ Program Reaches $100M; Uber Has New Partnerships; and More

Exxon Mobil Rewards+ Program Reaches $100M Milestone in Member Savings
Convenience Store News says three years after its launch, members of the Exxon Mobil Rewards+ loyalty program are racking up the savings. According to ExxonMobil, loyalty members have saved more than $100 million through incentives and rewards. Customers can save from fueling up, in-store purchases and car washes at Exxon and Mobil stations.

“Providing consumers with the best brand experience through our loyalty program is the reason we can reach milestones such as this," said Eric Carmichael, Americas retail fuels sales and marketing manager. "Since the inception of our program, we've listened to our members to meet their evolving needs and create a seamless consumer experience. We look forward to helping our members save millions more in the years to come."
Using Uber More Rewarding Thanks to New Partnerships
BizJournals.com reports that as most Covid restrictions are lifted, those using Uber will want to take advantage of the company’s new and expanded partnerships that offer extensive rewards for using its rideshare and food delivery services.

With remote work still predominating, some may have missed Uber's recent partnership with Marriott to offer Marriott Bonvoy points for spending on certain Uber services. Uber users simply have to link their Marriott Bonvoy loyalty program number to their Uber account to automatically earn the Bonvoy points for eligible purchases at home or on the road.
Citi Launches Custom Cash Next-Gen Cash Back Credit Card
Citi is launching a different kind of no annual fee cash back credit card: Citi Custom Cash. The card automatically adapts to cardmembers’ ever-changing spending needs, rewarding them with 5% cash back on their top eligible spend category – ranging from restaurants to grocery to select streaming and travel plus more – each billing cycle up to the first $500 spent, and 1% cash back on all other purchases.

In addition, new cardmembers will receive a bonus offer of $200 cash back after spending $750 in purchases within the first 3 months of account opening as well as a low introductory rate on purchases and balance transfers for 15 months.
How Netflix’s New Online Store Could Help Take On Disney
FastCompany.com says Netflix opened an e-commerce site where you can buy things like caps, necklaces, hoodies, and, yes, underwear—much of it branded with popular Netflix movies and TV series. The move is part of a larger push for the company to compete with Disney’s streaming business, which is propped up by revenue from its merchandising and theme parks.

Neflix.shop, which was built with the help of Shopify, will start slow, offering products themed with only a few hit shows and then add more and more, reports The New York Times’ John Koblin and Sapna Maheshwari.
Chipotle Partners with Livestream Gaming Platform Twitch
National Restaurant News says Chipotle Mexican Grill and livestream gaming platform Twitch have entered a partnership naming Chipotle the exclusive limited-service restaurant of /twitchgaming, a new channel on the platform, the brands announced last week.

This is the first partnership of its kind for the social media platform. The fast-casual chain will be the official marketing partner for the channel, which is being described as a place for gamers by gamers on the platform.

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