Loyalty360 Reads: June 15 | 7-Eleven Overhauls Customer Support, Sberbank Loyalty Program Introduces New Spending Categories and More

Customer Experience   7-Eleven Overhauls Approach to Customer Support   7-Eleven has announced it will be overhauling its customer experience. It has launched the ServiceNow customer service management platform to offer immediate multi-channel customer support through the enterprise.   "Two agents from our call center had to go through 1,300 separate pieces of information a day and try to distinguish what was customer feedback or a request for help — it was like trying to find ping pong balls in a box that....