Programs
Ulta Beauty Enhances Loyalty Program with Google Cloud
The Ultamate Rewards Loyalty Program has provided the beauty retailer with ample data, which it plans to leverage. Through the partnership, Ulta has “increased engagement with customers in store and online. The retailer has also developed new tools and capabilities, including a new virtual beauty advisor tool to deliver tailored recommendations and help shoppers choose the right products, and a customer conversation platform.”
Customer Experience
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