Loyalty360 Reads: June 10 | USPS to Launch Loyalty Program for Shippers, Klarna Introduces Shopper Loyalty Program, and More

United Airlines to Require Health Acknowledgement During Check-In
United Airlines has announced it will require all passengers to complete a health acknowledgment when they check-in for the flight.
There will be multiple aspects prospective passengers need to acknowledge, such as, according to the above The Points Guy article:

  • "You must wear a face-covering while onboard for the safety of everyone.
  • You have not been diagnosed with COVID-19 in the last 21 days.
  • You have assessed yourself for COVID-19-related symptoms, and have
    experienced none of the following in the last 14 days:
    • Known temperature of 38 C/100.4 F or higher
    • Cough (excludes symptoms from a pre-existing condition)
    • Shortness of breath/difficulty breathing (excludes symptoms
      from a pre-existing condition)
    • Chills
    • Muscle pain
    • Sore throat
    • Recent loss of taste or smell
  • You have not been denied boarding by another airline due to a medical screening for a communicable disease in the last 14 days.
  • You have not had close contact with someone who tested positive for COVID-19 in the last 14 days."
Those who do not meet these acknowledgments will then be asked to reschedule their trip.
Wegmans Pampered Its Shoppers. Now It Has to Protect Them.
Wegmans, one of the premier grocery shopping brands, has had to change a lot to make sure customers stay safe during the pandemic. Aspects of the brand like its food bars, free samples, as well additions like plexiglass and security guards to keep people in line are all changes the brand has made.
"A huge part of our business has been treating our customers really as guests and entertaining them. We can't do that anymore," Danny Wegman, Wegmans Food Markets Inc.'s 73-year-old chairman, said in an interview in the above Wall Street Journal article. "We lost our mojo. We have to replace it."
Roku Announces New Shopper Data Program; Kroger Named Launch Partner
Roku has announced a new shopper data program that will make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing will also join this program as the launch partner to help build first-to-market targeting and attribution tools.
"We believe that all TV ads will be targeted and measurable," said Alison Levin, Vice President of Ad Sales and Strategy, Roku, in a Roku press release. "Our new shopper data program will make it easier and more effective for CPG advertisers to shift spend to streaming and focus on value for every ad dollar spent."
Loyalty Programs
Klarna Launches Vibe: The First Buy Now, Pay Later Shopper Loyalty Program
Klarna has announced a new customer loyalty program titled Vibe, which will make them the first buy now, pay later service provider to offer a rewards program. This no-fee program will launch in June in the United States before extending to other markets.
"We're extremely proud to be the first company in the buy now, pay later space to offer a personalized rewards program," said Sebastian Siemiatkowski, CEO of Klarna, in a Klarna press release. "We're laser-focused on providing our nearly 8 million US consumers with the most convenient, seamless, and enjoyable shopping experience possible, from end to end, and the Vibe program builds on our efforts and success. Vibe members have the freedom to shop everywhere and will enjoy access to unique, tailored benefits from hand-picked partners in addition to exclusive offers, deals, and other rewards."
USPS to Launch Loyalty Program for Shippers
According to an eCommerce Bytes article, the United States Postal Service will be implementing a new loyalty program for shippers.
According to this article, the new program will consist of:
  • "The Notice states that the Loyalty Program applies to Postal Service business customers using Click-N-Ship for Priority Mail Express and Priority Mail shipping at retail rates."
  • On January 1, 2021, the USPS will expand it to a three-tiered program:
    • Basic (no minimum spending): Earn $40 credit for every $500 spent
    • Silver (at least $10,000 spent): Earn $50 credit for every $500 spent
    • Gold (at least $20,000 spent): Qualify for Commercial Base pricing"

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