Loyalty360 Reads: June 1 | Arthur Treacher’s Franchise Re-launching; InComm Payments Introduces Healthcare Benefits; and More

Arthur Treacher’s Franchise Re-launching as Virtual Kitchen Concept
Nathan’s Famous, the American tradition serving New York favorites for more than 100 years, announces the addition of Arthur Treacher’s to the brand’s portfolio, now available as a ghost kitchen concept. Arthur Treacher’s, which was founded in 1969, offers hand-dipped fish, chicken and French fries. The menu, which has been revamped by Nathan’s Famous, will highlight the brand's traditional menu items while also featuring upgraded proteins, more contemporary builds, and includes a focus on shrimp.

"We are thrilled to provide operators across the country with the opportunity to add Arthur Treacher’s to their portfolio,” states James Walker, Senior Vice President, Restaurants. “Nathan’s Famous and Arthur Treacher’s have a long standing relationship and we have worked diligently to keep the brand’s traditional menu items while also evolving the menu to fit the Nathan’s mantra of ‘Craveable, Memorable and Instagrammable’ product that we believe both operators and customers will love.”
InComm Payments Introduces First-to-Market Healthcare Benefits Solution
InComm Payments, a leading global payments technology company, announced it has partnered with Visa to launch a first-of-its-kind innovative healthcare benefits solution. The Dual Network Benefit Card combines the closed-loop, UPC-restricted-spend OTC Network® and open-loop Visa network in a single card, which will enable health plans to further simplify their supplemental benefits and incentives offerings.

This hybrid solution allows health plans to deliver benefits such as dental, vision, hearing and other programs across a wide variety of providers through the Visa network while continuing to offer curated catalogs and directed benefits – such as over-the-counter (OTC) medications, supplemental benefits and healthy foods – through merchants in the UPC-restricted-spend OTC Network.
White Castle's 100th Birthday Bash Provided Special Surprises
In celebration of its 100th birthday, White Castle held a virtual Birthday Bash for Craver fans everywhere. The one-of-a-kind event, which was recorded in front of a small audience at White Castle's home office and streamed live on White Castle's social media platforms, featured something for everyone.

The festivities included celebrity well wishes, a special musical performance, a mixology lesson, the induction of a unique Craver into the Cravers Hall of Fame, and stories and comments from members of the Ingram Family, who have owned and operated White Castle since Billy Ingram founded the business in 1921.

"Turning 100 is a huge milestone, and we definitely wanted to observe the birthday with a festive event fitting of the occasion," said Jamie Richardson, a vice president at White Castle. "The virtual Birthday Bash was a blast and allowed us to celebrate with thousands of Cravers from across the country."
Sweetgreen Rebrands to Reimagine the Future of Fast Food
Sweetgreen, the mission-driven restaurant brand serving healthy food at scale, introduces a new brand identity to reimagine fast food and speak to future generations about the importance of what they eat.

The goal was to create a flexible, sustainable design system that both reflects the culture of local communities and works at scale.
Sugarlands Named Official Spirits and Moonshine of Rahal Letterman Lanigan
Rahal Letterman Lanigan Racing (RLL) today a partnership with Sugarlands Distilling Company to become the Official Spirits and the Official Moonshine of the RLL team.

Sugarlands Distilling Company, located at the entrance to the Great Smoky Mountains National Park in Gatlinburg, Tennessee, is a craft-distillery that produces award-winning moonshine, rum, cream liqueurs and rye whiskey. More than 1 million people visit Sugarlands' downtown Gatlinburg distillery annually, and over 25,000 visitors have rated the distillery a five-star experience on Trip Advisor ranking it as the '#1 Thing to do in Gatlinburg,' as well as the 'World's Top-Rated Distillery Experience.'

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