Loyalty360 Reads: July 6 | Jack in the Box Reveals New Prototype; Refuel Focuses on Customer Experience; and More

Jack in the Box Reveals Look of Off-Premises-Only Prototype
NRN.com reports that Jack in the Box shared more information about its redesign for existing units and its new off-premises-only prototype in a presentation for investors Tuesday. The new MK12 model, which CEO Darin Harris discussed in the San Diego-based chain’s most recent earnings call in May, is a modular design that allows franchisees to open drive-thru-only restaurants, as well as a separate lane for online pickup and third-party delivery.

Its modular nature also means it can be used at narrower sites, endcaps and non-traditional location such as airports, convenience stores and college campuses. Its build-out cost is estimated to be 18%-23% lower than that of the current design while allowing for more storage capacity and dual-assembly kitchens,
 
Refuel Focuses on Customer Experience with New Partnership
CSnews.com says Refuel Operating Co. ramping up efforts surrounding the customer experience through a new partnership with Service Management Group (SMG). In conjunction with its rapid growth and innovation strategies, Refuel tapped SMG to focus on establishing a voice of the customer program and to increase customer loyalty.

To measure the customer experience across its growing network of 130 stores, Refuel is capturing location-level customer feedback via the smg360 platform. With feedback data supplied in real time, the Mount Pleasant-based convenience retailer will have access to key program and store-level metrics, role-based reporting, strategic areas for focus and a host of advanced analytics capabilities.
 
Mastercard Invites Consumers to Stand Up To Cancer
Mastercard is calling on consumers across the country to participate in a 60 million person “Stand Up” by taking an action with a purpose, in support of Mastercard’s $60 million Stand Up To Cancer (SU2C) donation pledge milestone. Mastercard is encouraging cardholders to Eat, Engage & Experience to take their stand and help further donations as well as awareness for SU2C and its necessary cancer research.

With the help of millions of cardholders, Mastercard has donated more than $55 million to SU2C to date over the past 11 years and is working to bring that to $60 million+ this year with these efforts. The company’s support has helped SU2C deliver breakthroughs in clinical trials and get new treatments to patients quickly to save lives now. SU2C supported research has also led to the FDA approval of nine new cancer therapies, including treatments for breast, colorectal, ovarian, pancreatic and prostate cancers, and difficult-to-treat leukemias in children and young adults.
 
Taco Bell and The NBA Team Up During This Year's Finals
Everybody is rooting for a comeback these days, and Taco Bell is taking it to the next level during this year's NBA Finals, presented by YouTube TV, introducing a revamped version of their previous 'Steal a Game, Steal a Taco.'
This year's NBA Finals not only grant fans the opportunity to score a free taco*, but marks the highly anticipated return of the Flamin' Hot Doritos Locos Tacos for a limited time, which was a crowd favorite following its initial introduction on menus in April 2020. Taco Bell's reignited partnership with the NBA for this year's NBA Finals not only grants fans the opportunity to score a free taco, but marks the highly anticipated return of the Flamin’ Hot Doritos Locos Tacos for a limited time.

"We're thrilled to reignite our partnership with the league and spice up the NBA Finals even more by giving fans the chance to score a free taco regardless of which jersey they're wearing," said Taco Bell's Chief Global Brand Officer, Nikki Lawson.
 
The Vitamin Shoppe Partners with Ghost
The Vitamin Shoppe announced a national retail partnership with Ghost, a leading lifestyle sports nutrition brand known for its innovative branding, premium quality formulations, and flavor collaborations with iconic brands like Oreo, Chips Ahoy!, Sour Patch Kids, Swedish Fish, Sonic Drive-In, Warheads and Welch's.

This marks the first time that Ghost sports nutrition products will be available at over 715 The Vitamin Shoppe and Super Supplements stores, as well as on www.vitaminshoppe.com. Ghost is uniquely featured in a prominent, cohesive brand block within these stores, marking a specialized merchandising strategy that contrasts with The Vitamin Shoppe's typical category-based focus.

With a highly selective distribution strategy for its proteins, pre-workout, and intra/post-workout formulas, Ghost tapped The Vitamin Shoppe as only its second national retailer to carry these powder products. Previously, The Vitamin Shoppe launched Ghost ready-to-go energy drinks in November 2020.
 

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