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Rewarding High-Value Customers
At Forbes, Ali Ispahany provides a crash-course on the essentials of loyalty program design. One highlight: “A rewards program that is well-thought-out and can provide real value not only for the customer but also for the merchant is the way to go. But know that this type of development is not cheap if done from scratch. It will require a six-figure capital investment, as well as a development cycle of six to 12 months.”
The Limitations of Customer Service....
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