Programs
 
Little-Known Perks of Being an IHG Rewards Member
CNN.com has published a nice summary of the perks offered by IHG Rewards, which, as the article indicates, “is a particularly good introduction to the world of hotel rewards because it’s free to join and makes it easy to accrue points, which you’ll earn every time you book a stay directly through IHG.”
 
Customer Experience
 
Walmart Piloting Self-Driving Car
The mega-retailer will soon be testing autonomous delivery. The pilot “will consist of a single vehicle moving customer orders on a two-mile route in the mega-retailer’s hometown of Bentonville, Arkansas, between two stores. The move comes in the wake of legislation passed in Arkansas last March permitting autonomous vehicles to operate in the state.”
 
Consumers Want Omnichannel Engagement, According to Study
Consumer demand for omnichannel engagement has never been higher. “More than 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, unearthed that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands.” However, “only 13 percent believe brands are fully meeting this expectation.”
 
Starbucks Gets a Boost from Non-Members
The caffeine provider has had success in retention for a long time, but it has recently seen a growth in traffic from non-members, offering the brand an opportunity to convert them.  “After several years of anemic traffic in the Americas, guest counts accelerated on the strength of cold beverage innovation and digital engagement that drove comp growth across all dayparts for the first time in three years,” write analysts led by Peter Saleh. “The results indicate Starbucks has certainly regained its momentum from the trough reached in the US and China one year ago, with the continued rollout of Nitro Cold Brew and Starbucks Rewards adoption likely sustaining the recent gains.”
 
Data
 
Kroger Flexes Data, Analytics Muscles to Bond with CPGs
Brick-and-mortar stores are increasingly finding that they have unique opportunities to collect customer data. Now, Kroger has developed a new means to drastically increase its transactional data. “The tool, called Stratum, captures consumer behavior and retail performance measures using data from Kroger’s brick-and-mortar stores and large digital properties. That data includes many millions of daily transactions—transactions from fully half of all US households, in fact. Not surprising, then, that it can be used to draw conclusions representative of consumer behavior on a national basis.”
 

Recent Content