Loyalty360 Reads: July 3, 2019

Programs
 
Seven Ways to Build a Loyal Customer Following
The Young Entrepreneur Council has contributed a short list of ways brands can cultivate loyalty. Some items are simple and programmatic, like using email campaigns. Others are perhaps more unexpected, such as “user-generated content,” because it is “another great opportunity to engage with your customers while building a connection that’s friendly and sparks loyalty.”
 
Customer Experience
 
Nike Nixes Betsy Ross Flag Sneaker after Colin Kaepernick Intervenes
Sometimes, influencers can influence the brands they represent, as well as employers. The shoe brand “is yanking a USA-themed sneaker featuring an early American flag after NFL star-turned-activist Colin Kaepernick told the company it shouldn’t sell a shoe with a symbol that he and others consider offensive, according to people familiar with the matter.”
 
Startup Seeks to Make Frozen Food Cool
Matt Davis and Sam McIntire, founders of Mosaic Foods, want to change consumer perception of frozen foods. “The duo hope to rebrand frozen food as something healthy, chef-prepared, and maybe a little bit cool, the sort of thing a millennial might pop in the microwave at work for a healthy lunch—the company did a successful sampling at a New York City WeWork co-working space—or eat for dinner after a vigorous workout.”
 
B2B
 
Amazon Makes Grocery Brands Pay for Losses on Prime Day Promotions
To increase profitability, the e-commerce giant is changing its policies for grocery brands. “For this year’s Prime Day, Amazon is charging ‘additional funding’ to certain grocery brands if sales of their promotional products result in a loss for Amazon, according to an email seen by CNBC. Amazon said the change is intended to ‘fund the profitability gap’ of such products, which Amazon purchases wholesale and sells on its own.”
 
Leadership
 
Primark Reaches 372 Stores in 50 Years
The retail has reached new milestones: a half-century’s longevity and stores amounting to nearly 400. Primark Chief Executive Paul Marchant expressed his gratitude, saying, “I would also like to thank our customers for their loyalty over the past five decades. We look forward to providing them with an exceptional shopping experience into the future.”
 

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