Hang Looks to Help Brands Increase Customer Loyalty Through NFTs
Hang, a new B2B NFT startup, is looking to help some of the world’s largest brands replace their existing membership and loyalty programs with NFTs. NFTs create a way for brands to incentivize their users to not only rank up to a new level in their program, but actually appreciate the value of the asset that they own and can later be resold.
“For most brands at a certain scale, it’s pretty hard to offset increasing customer acquisition costs,” Hang....