The latest news in the world of customer experience and customer loyalty.

Starbucks to Implement Sign Language Store

Awesome news has come out of Starbucks this week.  The brand announced they will be opening a store in Washington D.C. that runs entirely on American Sign Language. To pull this off, Starbucks will hire 20 to 25 deaf, hard-of-hearing and hearing people with the requirement that they be proficient in American Sign Language for the store. The launch of the store will happen at some point in October and will be near the popular Gallaudet University, the world’s only university designed for deaf and hard-of-hearing students. Not only will the store provide a fantastic CX for the hearing impaired, it will also provide jobs to local impaired residents within the community. No comment has been made on whether or not there will be more stores like
this.

Burberry’s Waste Issue

In one of the more shocking revelations this week, it was revealed that the luxury brand Burberry has been burning off their old products in massive numbers. The brand is concerned with counterfeiters stealing the products or selling them cheaply. Over the past 12 months, the luxury brand has destroyed around $37 million dollars’ worth of unsold products, yikes! It is fairly common for brands to destroy their unwanted stock. Typically, they want to preserve the exclusivity of their goods and prevent them from falling into the hands of illegal counterfeiters. Environmentalists are up in arms about the high level of waste but Burberry has gone on to say they take the issue of waste very seriously.
 

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