Loyalty360 Reads: July 15: Meijer’s Carbon Emissions Goal, e.l.f. Cosmetics Target Gamers, and More

Meijer Invests in Wind Energy to Reduce Carbon Emissions
Meijer announced its involvement in a wind energy center that contributes to its renewable energy portfolio and marks significant strides in meeting its carbon reduction goal. The retailer signed a renewable product purchase agreement with a subsidiary of NextEra Energy Resources, LLC. The project, named Lacy Creek Wind Energy Center, is expected to be completed in late 2022. The project will use 108 wind turbines to generate renewable energy.

This investment complements the retailer's recently announced utility-scale, solar project with Duke Energy Sustainable Solutions, which both contribute to its renewable energy portfolio. In addition to recent partnerships, Meijer continues to build on its longstanding commitment to the environment by integrating sustainability into daily operations, addressing carbon and waste reduction, recycling, offering local and sustainable products and continuing responsible growth.

E.l.f.’s New Collection Targets Gamers
E.l.f. has launched a new limited edition 8-piece collection, Game Up, where gaming meets makeup and skincare. With electric shades, high-energy  scents, and supercharged formulas. Game Up is on elfcosmetics.com and will be available at Target stores and  Shoppers Drug Mart and websites.

Each Game Up product contains a secret code that can be redeemed for bonus points, gift cards and more. Gamers can play by joining e.l.f.’s Beauty Squad loyalty program. Beauty Squad members can collect the entire Game Up collection and enter all the secret codes to win a surprise product reward.

Kohl’s to Partner with Diverse-Owned Brands
Kohl’s announced a new diversity initiative, “Discover @ Kohl’s” to feature seasonal areas throughout the store that curate diverse-owned brands. Areas will include Back to School, Get Outside, Fall Family Fun and For Women By Women, a collection of female-founded activewear.

The initiative partnership with new brands allows customers to feel good about purchasing from over 30 new diverse and women-owned brands.

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