Programs
Hooters Adds Blockchain-Based Rewards
You might be surprised to learn that the brand uses rewards powered by cryptocurrency. “Chanticleer, a company that runs a growing number of Hooters franchises, expanded the HootClub loyalty program when they announced the launch of the first blockchain-based restaurant rewards program in the United States. This cryptocurrency program runs on the MobivityMind commerce platform, and it can pay out customers’ HootClub loyalty points in Merits, a popular cryptocurrency that leverages the same infrastructure and principles as Bitcoin.”
Partnerships
Air France-KLM Inks Customer Loyalty Deal with Accor Group
The airline and hotel brand have joined forces to launch a rewards program for travelers. “The dual reward scheme dubbed Miles + Points, a first in the European travel industry, is targeting the airlines’ global customer loyalty base. In addition, they can convert miles to points and vice versa. For example, for 4,000 Flying Blue Miles, one can get 1,000 reward points or convert 2,000 reward points for 1,000 miles.”
Sally Beauty Teams Up with SMG
The beauty retailer is collaborating with SMG for CX improvements. “Seeking to better understand and act on insights garnered from its retail and digital customer journey, Sally Beauty is implementing a customer experience management program. Using SMG VisitView, a location-level CX survey, Sally Beauty is capturing customer feedback across its retail locations through a post-purchase email invitation.”
Customer Experience
Uber Offers Comfier Rides for a Higher Price
The ride-hailing service has launched “comfort” rides for those seeking a less casual experience. With this new option, “riders are guaranteed 36 inches of legroom in ‘newer’ cars—meaning those that are under five years old—and they can request a preferred air temperature. Riders can also use the app to tell drivers they don’t want to chat, avoiding what some consider an awkward exchange.”
eBay and Target Ramp Up the Bargains to Compete with Amazon Prime Day
The retailers are taking on Amazon during its Prime Day sales event, and it’s anyone’s guess as to who’ll come out on top. “We have yet to see who will come out on top in the head-to-head retail matchups involving Prime Day, but consider this: In the stock price showdown, eBay and Target are both besting Amazon so far this year, up 41 percent and 34 percent year to date, compared to just 30 percent for Amazon. If you choose any period two years and longer, it’s all Amazon.”