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The latest news in the world of customer experience and customer loyalty.
Fujifilm Acquires Xerox in $6.1B Deal
Fujifilm Holdings will acquire Xerox Corp. in a $6.1 billion deal, it was announced on Tuesday according to Reuters. Fujifilm will combine Xerox with its existing joint venture to gain scale and cut costs amid declining demand for office printing. Fujifilm now owns 75 percent of Fuji Xerox. The joint venture dates back more than 50 years ago and focuses on selling photocopying products and services in the Asia-Pacific region.
What Are the Limits of Customer Loyalty?
An engaging article in strategy+business talks about how rewards cards test the limits of customer loyalty, and that loyalty programs have morphed into behavior-modification schemes, with an assist from technology, that are transactional and ephemeral. We spoke to Excentus CMO Jeff Hassman in October who said, in part, that the whole point of loyalty is to change customer behavior.
A Closer Look at the CMO
It took years, but brands finally came around to recognizing the importance that marketing and loyalty efforts have on the bottom line and elevated marketing professionals to the C-suite. But are things changing? We found four articles that examine the role—and in some case, relevancy—of the CMO:
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