Loyalty360 Reads: January 29 | Coborn’s Partners with Birdzi to Enhance Loyalty Program; Olive Garden

Coborn’s Partners with Birdzi to Enhance Loyalty Program, Increasing Retention and Spend
Birdzi announced a successful deployment with Coborn’s, enabling the Midwest U.S. grocer to easily create and deliver personalized offers to shoppers.

In just three years, Birdzi has helped forge the retailer’s path to digital transformation by driving Coborn’s MORE Rewards program. Comparing new, digitally engaged shoppers on the Birdzi platform vs. shoppers that are not, Coborn’s has seen a 355% increase in customer retention, a 16% increase in trips per month and a 23.7% increase in spend per month.
Olive Garden's Parent Sets Policy On Employee Vaccinations
In what may be the first instance of a major restaurant company revealing its policy on vaccinating employees against COVID-19, the parent of Olive Garden informed its hourly workforce Tuesday that everyone will be provided with four hours of paid time to get the shots.

Darden Restaurants said in a memo from chairman and CEO Gene Lee that it will not require the inoculations. “We recognize getting vaccinated is a personal decision that you alone can make,” Lee wrote. But “while we will not require hourly team members to be vaccinated as a condition of employment, we strongly encourage you consider getting vaccinated.”
Vistaprint and PayPal Bring QR Code Touch-free Payments to Small Businesses
Vistaprint announced a collaboration with PayPal to bring innovative and safe touch-free payment solutions to small businesses across the country. Touch-free payments allow small business owners to process payments for goods and services without having to handle cash or credit cards, and avoiding physical contact with customers during the transaction. Through this collaboration, Vistaprint is enabling customers to leverage PayPal’s touch-free payment solution through a collection of customizable Vistaprint marketing products bearing their unique QR code.

“From the onset of the pandemic it became clear that small businesses would face challenges unlike any in recent history. However, if we've learned anything from our small business partners it’s that their resilience is grounded in their ability to remain flexible in how they run their businesses to meet evolving consumer needs,” said Emily Whittaker, President of Vistaprint, North America. “This collaboration with PayPal is one way we are building solutions that help small businesses make the necessary pivots to not only keep their customers safe but also create new, streamlined avenues for success well beyond COVID-19.”
Pacific Life Foundation Announces $7.25 Million Giving Program for 2021
The Pacific Life Foundation has announced plans to grant $7.25 million in charitable funding in 2021. Supporting communities where Pacific Life employees live and work, including Orange County, California; Omaha, Nebraska; and Lynchburg, Virginia, the grants will focus on the areas of arts and culture; civic, community and economic development; environment; education; and health and human services.

In January 2021, the Pacific Life Foundation distributed more than $2.3 million to 209 organizations, including $1.75 million to Southern California nonprofits. For a full list of grant recipients, please visit: https://www.pacificlife.com/home/corporate-responsibility.html.
Wyndham Announces Seven Hotels for its Namesake Brand
Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,000 hotels across 90 countries, announced plans for further growth with seven new hotel franchise agreements for its namesake, upscale, Wyndham brand in the U.S.

The hotels are owned by national hotel development company, The Thrash Group, and managed by Charlestowne Hotels. The properties include The Thrash Group's Origin Hotel Collection, consisting of five lifestyle hotels as well as one historic hotel and a brand new construction hotel all of which will operate under the Wyndham umbrella.

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