Loyalty360 Reads: January 27: Wyndham Hotels & Resorts "Women Own the Room" Program Welcomes First Franchisee Member, Starbucks Enters Energy Drink Category, and More

Wyndham Hotels & Resorts "Women Own the Room" Program Welcomes First Franchisee Member
Wyndham Hotels & Resorts announced its first signed agreement as part of its innovative "Women Own the Room" program. The first-ever program by a major hotel company specifically targeting women's advancement in hotel ownership, Wyndham's recently launched "Women Own the Room" is designed to advance and empower women entrepreneurs to break through the predominantly male-dominated hotel industry and is a natural extension of Wyndham's strong dedication to a culture of diversity, equity, and inclusion.

"Hospitality is one of the most diverse industries in the world and we should be fostering that diversity at the highest levels including ownership," said Lisa Checchio, Chief Marketing Officer, Wyndham Hotels & Resorts. "While the workforce in the tourism and hospitality industry is comprised of 70% women, only one woman enters hotel development for every 9.6 men. "Women Own the Room" is specifically designed to help overcome the common barriers women face in hotel development and help them open and run their hotels."
Honey Nut Cheerios' Buzz Bee and Ice-T Team Up to Encourage a Change of Heart Around Eating and Exercise
In honor of American Heart Month, Cheerios is making it easier and more fun to have a change of heart this February. "Coaches" Buzz Bee and Ice-T are transforming heart-healthy eating and exercising from a dreaded activity to a moment of joy.

The fun starts in the bowl, as America's No. 1 cereal brand brings back its happy heart shapes for the third year in limited-edition boxes of Honey Nut Cheerios and yellow-box original Cheerios, as well as its Apple Cinnamon, Chocolate and new Strawberry Banana flavors.

Fans can join Coach Ice-T on Pandora as he narrates the 4-minute walking, stretching, core strengthening and dance "Pour Your Heart Into It" workouts, which are accessible via QR code on the back of the limited-edition happy heart shape boxes.

"Cheerios has always been a delicious and heart-healthy choice, and our limited-edition happy heart shapes are designed to remind everyone that taking care of your heart can be fun, too," said Kathy Dixon, senior brand experience manager for Cheerios. "This year, we're taking it a step further with our partnership with Ice-T to inspire a change of heart around how people think about both diet and exercise. Instead of a chore, these can actually be some of the best moments in your day."
Starbucks Enters Energy Drink Category
For the first time, Starbucks is entering the energy drink segment with the rollout of Starbucks BAYA Energy, a beverage comprised of caffeine naturally found in coffee fruit and antioxidant vitamin C for immune support. The lineup has three flavors—Mango Guava, Raspberry Lime, and Pineapple Passionfruit—with each containing 90 calories and 160 milligrams of caffeine per 12-ounce can.

The Starbucks BAYA Energy is available nationwide at grocery stores, national retailers, convenience stores, and gas stations. Starting March 1, the drinks will be available at Starbucks locations.

The innovation was developed through the North American Coffee Partnership, a joint venture between Starbucks and PepsiCo to create ready-to-drink coffee and energy products.

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