Those Who Use Ad-Blockers Can’t Stand Video Ads
Ad-blockers are popular with consumers. So popular that, if you use an ad-blocker, you’ve likely noticed that many websites that depend on ad revenue have taken steps to combat them. Visual Objects has posted new survey data that shows that ad-blocking consumers find video ads the most frustrating. The survey data also provides insight into the issue of “ad-fatigue,” which annoys consumers and represents a challenge for brands. Those running customer loyalty....