Loyalty360 Reads: January 24: Friendly

Friendly's Dives into the Fast-Casual Market with Friendly's Café
The well-known Friendly's brand is diving into the fast-casual market. The brand shared that it is opening a scaled-down, limited-service location next month called Friendly's Café.

The 2,700-sq.-ft. prototype will sport just 45 seats and several features to facilitate to-go business, including a designated pickup area for takeout orders and four parking spaces reserved for curbside pickup. According to the brand, dine-in patrons will have the option of ordering at a counter or from their tables via a QR code menu.
The first Friendly's Café is scheduled for a soft opening in the first week of February in Westfield, Mass., and a grand opening in March
Purebaby Partners with Cheetah Digital to Strengthen Customer Journey and Loyalty
Purebaby, an independent babywear brand based in Australia, has announced it is transforming its customer loyalty strategy with the power of cross-channel customer engagement solution Cheetah Digital.
Purebaby was searching for a software solution that would enable them to send personalized email messages to their existing and prospective customer base and allow them to move away from 'batch-and-blast' customer emails.

"You have a database, you're sending them one electronic direct marketing campaign (EDM), and that was it." Sanjay Gill, CEO at Purebaby, says, "With the old platform, we were not getting what we needed in terms of segmentation and personalization. It felt as if we were not using our database to its fullest potential, so we decided we needed a change."
TD Ameritrade Network Kicks off 2022 With New Content and Massive Engagement
To kick off 2022, TD Ameritrade Network (TDAN) is celebrating a banner year for viewer engagement that resulted in more than 26 million views of its financial news and insights. In a year characterized by unpredictability, trends such as "meme stocks," and continued increasing popularity of derivatives trading, the brand feels that timely market news has never been more important.

In response to the ever-changing market dynamics and investor needs, TDAN has consistently improved its user experience, making its content offering even more personalized and relevant to the interests and needs of traders and investors spanning a wide spectrum of experience and abilities. After launching a revamped website at the start of the year, TDAN introduced new features throughout 2021 to deliver an even more personalized online experience, including launching curated content features like "For You" and "Trending" that direct viewers toward market news and topics most relevant to them.

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