Gymboree’s Send Bankruptcy
 
Children’s clothing retailer Gymboree has filed for bankruptcy for the second time in two years. As a result, over 800 Gymboree, Jane and Jack, and Crazy 8 stores are scheduled to close. There were roughly 900 stores to begin with. The company’s Canadian arm also seeks to file for bankruptcy in Ontario.
 
Seltzer Water to Make Super Bowl Appearance
 
Bubly, PepsiCo’s sparkling water brand, will debut its first-ever Super Bowl advertisement, a 30 second spot titled “Can I have a bublé?” The ad spot will feature acclaimed singer Michael Bublé.  Four flavors—blackberrybubly, cranberrybubly, raspberrybubly and peachbubly—will be featured in the ad. These new flavors join the brand’s current portfolio of eight others. Sales of soda are down overall, but seltzer water sales have gone on dramatically in recent years, thanks to a lift from millennials.
 

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