Loyalty360 Reads: January 14: Texas Roadhouse Partners with Next Generation Offer Management Platform, Walmart to Offer Secure 24/7 Contactless Delivery, and More

Texas Roadhouse Modernizes Its Digital Dining and Guest Engagement Experience
Texas Roadhouse announced that it has selected Sparkfly to power its next-gen offer management platform. By integrating the brand's point-of-sale systems with its offer management and intelligent middleware platform, Sparkfly will help Texas Roadhouse transform its guest experience. The Louisville-based brand operates more than 611 restaurants systemwide in 49 states and ten foreign countries, including Texas Roadhouse restaurants, Bubba's 33 restaurants, and Jaggers restaurants.

Texas Roadhouse will leverage Sparkfly's unique capabilities and technology to build a 360-degree digital ecosystem that connects its online and in-store purchases with its offer management program to modernize the digital guest experience further. The addition of a digital offer wallet to the Texas Roadhouse Mobile App will enable the brand to deliver real-time personalized offers in collaboration with their marketing, experience, and service cloud platforms.
Walmart to Offer Secure 24/7 Contactless Delivery to Florida Customers
Walmart InHome customers serviced by participating Florida stores will be the first to take advantage of HomeValet's Smart Box and app, following a successful pilot conducted this past May. Those enrolled in the retailer's growing delivery service in select locations can take advantage of early delivery and a special introductory price during January. The secure, contactless 24/7 delivery solution will roll out more widely in early 2022.

Offering a secure, temperature-controlled, and internet-connected outdoor receptacle, the Smart Box enables unattended delivery of fresh groceries and packages directly to consumers' front doors. With HomeValet's mobile app and subscription service, consumers will be able to conveniently customize, manage, monitor, and remotely control their Smart Boxes for delivery anytime.
U.S. Consumers Embrace Hybrid Shopping, 41% Purchased an Item Online for In-store or Curbside Pickup
Avionos has released its latest U.S shopping report, "Hybrid is Here to Stay: How Multi-Channel Journeys will Define eCommerce in 2022." The report outlines how consumers want the best of both worlds across in-store and online channels, how convenience influences customer loyalty in the new year and how retail expectations differ across generations.

To better understand the behavioral changes retailers can expect from shoppers in 2022, Avionos surveyed 750 U.S. consumers in November 2021 who had shopped at an online marketplace and a small, local business besides a grocery store in the previous six months. The data uncovered that multi-channel shopping journeys are becoming the norm as consumers increasingly mix traditional in-store shopping with online experiences. For example, 41% of consumers purchased an item online for in-store or curbside pickup. In comparison, 27% returned an online purchase in-store, underscoring the need for retailers to blend digital and in-person interactions to maintain trust with shoppers.

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