Gopuff Enhances Customer Experience and Launches New Platform for Instant Delivery
Instant commerce brand Gopuff is introducing its Powered by Gopuff platform to enable brands to offer fast delivery services directly from their eCommerce sites. The new offering includes a Storefronts Powered by Gopuff solution that allows CPG brands to leverage Gopuff’s extensive logistics network and instant fulfillment infrastructure and technology to power their own white-labeled, direct-to-consumer websites within days and facilitate product deliveries in as little as 15 minutes.
“We’ve spent the last ten years building and scaling our own hyper-local logistics network and operations to consistently meet customer demands for fast, affordable, and reliable delivery,” said Daniel Folkman, SVP of Business at Gopuff. “As a result of this work, we’ve established ourselves as the face of Instant Commerce. Now, with the launch of Powered by Gopuff, we’re also becoming the fabric of Instant Commerce by extending our proprietary fulfillment and logistics capabilities beyond the Gopuff app for the first time.”
The Storefronts platform launched six months ago, with an initial testing of more than 20 major consumer packaged goods (CPG) brands, including J.M. Smucker Company, Ben & Jerry’s, Haleon, Unilever, The Ferrara Candy Company, Mondelēz International, and Nestlé.
Gopuff plans to expand its Powered by offerings by launching Fulfillment Powered by Gopuff during the second quarter of 2024. The offering is a standalone warehousing and logistics service that will further streamline instant delivery capabilities for brands on their existing DTC websites.
Learn more about Powered by Gopuff here:
https://www.poweredbygopuff.com/
John Deere Launches First-Ever Chief Tractor Officer Campaign
John Deere announced it is enlisting quarterback Brock Purdy in its hunt for the first Chief Tractor Officer (CTO). The company expects an influencer to fill the role of a charismatic and humorous content creator to help shine a spotlight on the unsung heroes of construction and farming.
“Behind every part of our daily lives—from your breakfast to your clothes, to the roads you drive on—there are unsung heroes behind the scenes with a story to tell. The role of the Chief Tractor Officer isn’t just about creating content, it’s about creating compelling stories about the people and industries supporting all of us,” said Jen Hartmann, Global Director of Strategic Public Relations and Enterprise Social Media at John Deere.
The perfect candidate will produce captivating social media content showcasing these industries in everyday life. From iconic sports stadiums to the rugged terrain of Yellowstone National Park, the CTO will share stories about the people who build and maintain our communities. Interested candidates should submit a short-form video application by April 29, 2024, demonstrating their passion, creativity, and humor and explaining what they would bring to the role. Entrants are directed to share their entries on TikTok or Instagram and to tag @JohnDeere in their posts.
Score the “best job ever”:
https://johndeerecto.com/
DICK’S Expands Partnership with SidelineSwap
DICK’S Sporting Goods and SidelineSwap, an online resource for used and new sports gear, announced an expanded resale collaboration as their partnership goes into its third year. The partnership will offer athletes a chance to trade in their used sports equipment and utilize SidelineSwap’s recommerce services. Those who trade in their equipment will also get a DICK’S e-card matching the trade-in value. The initiative is a response to increasing consumer interest in sustainability and resale.
“While recommerce in fashion receives the lion’s share of national attention, recent studies show that 77% of recommerce actually happens in categories outside of apparel, such as sporting goods,” said Brendan Candon, CEO of SidelineSwap. “We are excited to increase consumer awareness in sports resale through our partnership with DICK’S and make athletes aware that they can trade in items such as baseball and softball bats, golf clubs, hockey skates, lacrosse gear—as well as many other types of sports and outdoor gear—at our events.”
“With the start of the spring sports season approaching, this is a great time for families to take stock of what they have and what they need,” said Michael Stack, VP, Strategy & Corporate Development at DICK’S Sporting Goods. “SidelineSwap is a terrific partner that’s supportive of our efforts to make an impact in the recommerce space, and our athletes really enjoy the convenience and purpose behind trade-in events.”
Trade-in events will be held at more than 300 DICK’S locations, and athletes can bring their used gear and equipment to the selected DICK’S stores. Thus far, stores in Colorado, Connecticut, Delaware, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, and Wisconsin are among those accepting used merchandise. More states may be added.
SidelineSwap has assisted more than 2M athletes in reselling $250M worth of used sports gear, preventing 180,000 pounds of gear from ending up in landfills each year.
Visit DICK’S website to learn about upcoming trade-in events:
https://www.dickssportinggoods.com/s/reference/sports-trade-in
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Original Article Links:
Gopuff Unveils Powered by Gopuff, a New Platform Enabling Brands to Fulfill Instant Delivery From Their eCommerce Websites
The perfect job doesn’t exi…John Deere Launches Nationwide Search for First-Ever Chief Tractor Officer to be the Face and Voice of the Company’s Social Media
DICK’S Sporting Goods & SidelineSwap Expand Resale Partnership in 2024