Loyalty360 Reads: February 2nd, 2018

The latest news in the world of customer experience and customer loyalty.

Big Game Blues: One Way That the Super Bowl is Bad for Business
The Super Bowl can be a super bummer for businesses. A survey of more than 1,000 workers and more than 300 HR managers by OfficeTeam found that employees spent nearly 30 minutes of work time discussing the event before it happens, and then 27 percent called in sick or 32 percent came in late the day after the game. In terms of lost productivity dollars, that’s…um, well a lot. Enough so that 72 percent of the HR managers surveyed thought the day after the game should be an unofficial holiday. Hmmm. Our guess is those numbers go up significantly during March Madness.
Domino’s Serves Up a Plethora of Digital Ordering Options for Super Bowl LII
For Domino’s Pizza, Super Bowl Sunday is its most anticipated and craziest day of the year. According to an article in PR Newswire, Domino’s expects to sell more than 13 million pizza slices and four million chicken wings nationwide on Sunday, which is about 30 percent more pizza slices than on a typical Sunday. What’s more, Super Bowl Sunday is one of Domino’s top five busiest delivery days of the year in the U.S. To help customers order pizza on Sunday, Domino’s is offering 15 different digital ways to order, along with a wide variety of products and more than 34 million possible pizza combinations. Customers can place their orders via any of the following AnyWare platforms: Google Home, Amazon Alexa, Slack, Messenger, zero-click app, text, tweet, Ford SYNC, Samsung Smart TV, voice ordering with Dom and smartwatches. We wrote in November about how Domino’s fixed its fundamentals, paving the way for elevated brand loyalty.
Why Air Canada Is Launching Its Own Loyalty Program?
Mark Nasr, Air Canada’s vice president for loyalty and e-commerce, talked to Skift about why the airline plans to launch its own loyalty program in 2020. Air Canada—Canada’s largest domestic and international airline serving more than 200 airports on six continents—announced last May plans to launch its own loyalty program. In doing so, it’s ending its commercial agreement with Aimia, which operates Aeroplan, Canada’s premier coalition loyalty program. Loyalty in 2018 is different than in 2002, Nasr said. The airline still hammering out details about the program, although some customers voiced skepticism that they will lose their hard-earned miles as part of the process. We wrote about Air Canada when it announced the aforementioned plans, which they believe will strengthen its customer relationships and deliver a more consistent end-to-end customer experience.

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