Loyalty360 Reads: February 22nd, 2018

The latest news in the world of customer experience and customer loyalty.
Nike Taps Snapchat App to Sell Shoes on Social
Nike has always pushed the envelope on innovation when it comes to shoe design, and it’s now doing the same with its online sales strategy. This past weekend, it became the first brand to sell its shoes through the Snapchat app. The app has traditionally been used exclusively for social media purposes, but Nike saw another use for it. People who attended a Nike party after Sunday’s NBA All-Star Game could scan exclusive Snap codes that could be used in the app to unlock a feature that would allow them to buy Nike’s latest Air Jordan shoe, which isn’t set to be released until March. The “Tinker” shoe sold out in 23 minutes. According to an article in MarketingDive, e-commerce platform Shopify and startup Darkstore managed order-taking and same-day delivery. R/GA developed the activation.
Nordstrom, Sephora, and Amazon Earn Recognition for Personalization Efforts
Personalization is a massive theme for loyalty marketers today. For those who can execute seamless personalization, the rewards are infinite. Exchange Solutions and Go-to-Market Pros announced this week that Nordstrom, Sephora, and Amazon were selected as peer voted best-in-class retailers that are proactively using personalization in their current marketing efforts, according to an article in Business Wire. The awards were part of the first phase of a new independent study on “Best Practices in Retail Marketing Personalization” sponsored by Exchange Solutions. Although a few retailers were doing personalization right, the study also revealed that door is wide open for improvement or for others to slip in, as only 22 percent of consumers surveyed said they were satisfied with the level of personalization they are currently receiving. We wrote an article in December about how planned personalization plays a starring role at Wheaton World Wide Moving | Bekins Van Lines.
New KFC CMO Sees Connecting with Customers as Key Ingredient for Cooking Up Success
Andrea Zahumensky, who became KFC’s new CMO in early December, believes that the key ingredient in marketing is making sure your brand truly connects with customers in a meaningful fashion, according to an article in Chief Marketer. Previously, Zahumensky had a nearly 20-year career at Procter & Gamble, focusing on brands such as Pampers and Crest. The article also answered the question on everyone’s mind: Why is Reba McEntire the new Colonel Sanders?

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