The Four Metrics for Great CX
Forbes has posted a list of the four metrics that “support great customer experience measurement.” The article addresses a very really challenge marketing professionals face: too much data. The press release states, “The blessing of cheap storage and increasingly simple application programming interface (API) connections between data sources can quickly enough turn into a curse of too much information and not enough time to sort through it all.”
Many industry professionals have indicated to Loyalty360 that data acquisition isn’t always as hard as using data effectively. This article helps narrow marketers’ focus a bit and could be a beneficial read.
The Apple-Sachs Card
Apple and Goldman-Sachs are working on a joint credit card that uses the Mastercard network. The card will pair with features of the iPhone to help users manage their finances. It is designed to complement the Apple Wallet app.
Credit card companies are upping their rewards game, and this card will be in keeping with that trend. “Cards reportedly will have high rewards, highlighting competition, though this is clearly not a gamechanger,” Credit Suisse said to investors.
Green Dot Focuses on Banking-as-Service
Financial technology firm Green Dot is increasing its focus on banking-as-service. A major part of this effort is a partnership with Walmart, as Green Dot will expand its issuing of the Walmart MoneyCard. Also in prepaid cards, Green Dot is partnering with Intuit to issue prepaid Visa cards.
“We see this demographic change of people who are very much focused on their phones, and app-based financial services that the banks have not done such a good job of attracting,” says Green Dot Chief Revenue Officer Brett Narlinger.
JVC Revives Loyalty-Royalty
JVC Professional Video has announced the return of its loyalty program, called Loyalty-Royalty, which offers a $1,000 discount to current owners of certain models of camcorders when they purchase the new models. Interestingly, this is not a trade-in program posing as a loyalty program, rather JVC is willing to offer that steep a discount in order to keep customers with the brand. Eligible customers will have to fill out a redemption form.