Loyalty360 Reads: February 2: Citi Retail Services and ExxonMobil Renew Credit Card Partnership, Domino

Domino's Offers Customers $3 Off Pizza Price for Skipping Delivery
Domino's has announced it will offer a $3 "tip" to customers who order their pizza online and choose carryout instead of delivery. That credit can only be used on future orders. The $3 credit can be combined with other specials on the next order—as long as the minimum order is $5

The promotion began January 31 and will run through at least May 22. The company, like many in the food service industry, is facing a severe shortage of workers and is hoping to reduce stress on the ones who have remained with the company as they approach one of the busiest times of the year: Super Bowl season.
Domino's, on average, sells roughly 2 million pizzas on Super Bowl Sunday, a 30% increase over the average on that day of the week.
Citi Retail Services and ExxonMobil Sign Multi-Year Renewal for Private Label Consumer Credit Card
Citi Retail Services and ExxonMobil have announced an extension of their wide-reaching credit card relationship.

Offered as an upgrade to existing ExxonMobil Smart Card cardmembers and available for new applicants, the Exxon Mobil Smart Card+ provides instant savings at the pump with up to 12 cents per gallon on Synergy Supreme premium fuel and 10 cents per gallon on other Synergy™ fuel grades at over 12,000 Exxon and Mobil stations in the United States. Card members are also eligible to receive 5% back as a statement credit on in-store purchases and car washes at Exxon and Mobil locations for the first $1,200 spent on non-fuel purchases per year.

"We are excited to launch an enhanced Exxon Mobil consumer credit card alongside Citi Retail Services," said Yan Cote, ExxonMobil Marketing Consumer Offer Manager. "We continuously evaluate our branded programs and saw an opportunity to bring consumers more savings on everyday purchases at Exxon and Mobil stations. Citi Retail Services has been a valued partner who shares a vision of innovation and providing significant benefits to cardmembers."
McDonald's Campaign Promotes Creative Customer Menu Creations
McDonald's USA is sharing its customers' creations for a promotion that spotlights four fans' favorite hacks, popularized on social media, as limited-time offers. The four items can be ordered at participating U.S. restaurants through the brand's smartphone app. The four initial TikTok-user inspired mashups include:

  • The Hash Brown McMuffin: This combines a Sausage McMuffin with Egg with the crunch of a hash brown. Available only during breakfast hours.
  • Crunchy Double: This hack features Chicken McNuggets on a Double Cheeseburger with barbecue sauce.
  • Land, Air & Sea: This combines a McChicken sandwich with a Big Mac and a Filet-O-Fish.
  • Surf + Turf: This mashup features a Filet-O-Fish and a Double Cheeseburger.
"From hip-hop icons to Christmas queens, everyone has a unique go-to McDonald's order, including our everyday customers. This campaign shows that it has never been 'our menu' — the menu belongs to our fans," said Jennifer Healan, vice president for U.S. marketing, brand content and engagement at McDonald's USA, in a statement.

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