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The latest news in the world of customer experience and customer loyalty.
Koch Industries Targets Super Bowl, Olympics Viewers with New Campaign
Politics and business make strange bedfellows, and it becomes even stranger when one influences the other. Case in point: Koch Industries. The massive, privately owned conglomerate is perhaps best known for the political beliefs and actions of its owners, brother Charles and David Koch. To help alleviate or at least balance out any misperceptions, the company is running a series of ads during this weekend’s Super Bowl and next week’s Winter Olympics, according to an article in The Wall Street Journal. Considering Koch Industries is primarily a B2B business, how much of an impact the campaign will have on customer experience, customer loyalty or the bottom line is tough to say. Considering that most of the Super Bowl and Olympics viewers are people, one can’t help but wonder if this isn’t all about cleaning up personal political perceptions.
How Will Artificial Intelligence Impact Future Job Loss?
Since the creation of the first machine, there’s been a fear that the mechanical beings would one day take all of our jobs. Machines don’t take snack breaks, can work multiple shifts and don’t complain. And, to a certain extent, that fear has played out. Steam shovels replaced men with picks. Robots replaced rivetheads on the auto assembly line. For the most part, though, the jobs that machines have replaced have been codifiable—cut here, weld there, move on. The topic of Artificial Intelligence (AI) has taken the fear to a new level. AI is capable of solving problems and making decisions. The topic has picked up considerable steam in the past year, so much so that it begs the question: Will AI impact job loss in the future? This topic is examined in an article in The Harvard Business Review. Will this time be different? What can we do? We also talked to Jabra in November about the current state of AI and its potential impact on customer engagement and customer loyalty.
Capital One Partners with Hotels.com To Benefit Cardholders
Capital One is always seeking new and exciting partnerships and it just formed one with Hotels.com. As of Jan. 30, Capital One Venture and VentureOne cardholders can put 10-times the number of points in their wallets when booking through Hotels.com/Venture, in addition to earning free nights through the website’s own loyalty program, according to Business Insider. We spoke with David Spraker at Capital One last March about the company’s decision to insource many of its loyalty marketing functions, while expanding partnerships with other consumer-facing companies.
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