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The latest news in the world of customer experience and customer loyalty.
Burgers, Branding and One Very Fat Tuesday
This is a confusing time of year—at least this year. Easter falls on April Fools’ Day this year, which means tomorrow is both Valentine’s Day and Ash Wednesday. So if giving up chocolate for Lent is on your list, tomorrow may be a long day. Or, you could just get an early start and stuff yourself now, because that makes today Fat Tuesday. While religious and Hallmark holidays tend to get more marketing efforts tied to their celebrations, some brands are attaching themselves to unofficial holidays such as Fat Tuesday. Consider hamburger restaurant Fuddruckers, which offers hungry humans the chance to “join the krewe of Fudds” on Fat Tuesday with a “three-pound burger challenge.” Eat a three-pound burger and one pound of fries in one hour and the brand will give you a $20 gift card (spent for indigestion medicine, no doubt) and a T-shirt (got to be an XXL). The brand is incorporating social media in its efforts, of course. Follow all of the gluttony at #fudds3lb.
EU Regulators Deem Cryptocurrencies “Highly Risky”
Talk of cryptocurrencies, such as bitcoin, has picked up considerable steam in the past couple of years around the globe, but according to an article on CNBC.com, they are deemed “highly risky.” In a joint statement, the European Supervisory Authorities (ESAs) for securities, banking, and insurance and pensions said in a joint statement that they were “concerned” about an increasing number of people buying virtual currencies without being aware of the risks involved. The ESAs comprise The European Banking Authority in London; The European Securities and Markets Authority in Paris; and The European Insurance and Occupational Pensions Authority in Frankfurt. Last month we talked to Chanticleer Holdings about its plans to launch a blockchain loyalty program this year.
Waitrose To Eliminate “Pick Your Own Offers” Loyalty Program
British supermarket chain Waitrose announced it plans to end its Pick Your Offers loyalty program at the end of February, according to an article in Financial Times. Pick Your Own Offers lets members decide which of their favorite items will be discounted. The offer applies to almost 1,000 of the store’s most popular items, any 10 of which can receive a 20 percent discount each visit. We wrote an article in June 2015 when Waitrose launched its Pick Your Own Offers loyalty program.
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