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e.l.f. Cosmetics and Katherine Legge Partnership Celebrates Women in Racing
 
As the Indianapolis 500 geared up for its 108th event, e.l.f. Cosmetics announced it was extending its partnership with professional racer Katherine Legge, making it the first beauty brand to serve as a primary sponsor of a driver. Legge, the only female driver in the race, wore e.l.f.-branded gear, including a helmet and fire suit, and drove a wrapped #51 car. The partnership demonstrated e.l.f.’s commitment to inclusivity and representation in a traditionally male-dominated field.
 
“At e.l.f., we want to see more women in the driver’s seat—whether in the boardroom, on the court, in the stands, or on the racetrack. We believe inclusivity gives communities who are so passionate about something like racing a win-win outcome because it brings more people into the tent as fans, talent, and sponsors,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Nine trailblazing women have competed in the Indy 500, and we hope to see this number grow swiftly in the years ahead while also expanding roles and opportunities on teams and crews. Our goal is to create spaces where women and girls feel accepted and represented, giving them the confidence to take the wheel and set their own course.”
 
The “Lip Oil Change,” co-created with Day One Agency and BRANDed Management, celebrated the nine female drivers who’ve participated in the Indy 500 in its 108-year history. A pit crew of “glow-up” artists, limited-edition merchandise, a DJ, and e.l.f.’s Glow Reviver Lip Oils were also a part of the campaign.
 
Watch a video highlighting the partnership here:
https://www.youtube.com/watch?v=t82nY3L3IPI
 
 
Kicking Off Its “Rest + Repeat” Promotion, Red Roof Offers Rewards Program Members a Chance for Free Stays
 
As summer vacations return amid rising airfares, many Americans are opting for road trips, with more than 75% planning to hit the road, according to The Vacationer summer travel survey. Red Roof aims to offer travelers a chance to recharge, relax, and rest to make their journeys more rewarding with its new “Rest + Repeat” promotion. Through September 3, 2024, travelers who book and complete two separate stays at any Red Roof Inn, Home Towne Studios by Red Roof, Red Roof PLUS+, or The Red Collection property will earn 8,500 points, which is enough for a free night at one of Red Roof’s qualifying properties. This offer includes busy travel weekends like Memorial Day and Labor Day.
 
“Red Roof is helping travelers hit the road this summer by rewarding them with points for free nights to make it easier to take those well-deserved getaways,” said Marina MacDonald, Red Roof Chief Marketing Officer. “In addition to the Rest + Repeat promotion, RediRewards members always receive Member Exclusive Rates, so they can continue to be rewarded for their travel all year with the lowest available rates.”
 
Waterfront and theme park destinations are expected to be popular destinations, and Red Roof has more than 700 properties near beaches and resorts. Guests must be members of the free RediRewards loyalty program to participate. They should register for the promotion on the Red Roof website. Bookings can be made directly through the hotel, on redroof.com, via the Red Roof app, or by calling 1-800-REDROOF.
 
Learn more about the RediRewards Program here:
https://www.redroof.com/redirewards/why-redirewards 


Airheads Unveils New Underwater Vending Machine
 
Airheads launched a first-of-its-kind Underwater Vending Machine designed to entice more than three-quarters of adults who rarely enter swimming pools like they once did as kids. Priced at $7,000, the waterproof candy-dispensing vending machine aims to rekindle childhood memories of poolside fun with the added twist of being fully functional at up to eight feet underwater. The machine uses an air propulsion system to launch Airheads candy bars. Instead of money, the machine accepts “fun” as currency, encouraging users to engage playfully.
 
“Our Underwater Vending Machine is sure to get adults excited about jumping back in the pool and re-living the carefree long summer days,” said Craig Cuchra, VP of Marketing at Perfetti Van Melle, maker of Airheads candy. “So many people have nostalgic memories of savoring Airheads at the pool on a hot day and we want to bring this feeling back, and with a fun twist.”
 
A limited number of the underwater vending machines will be available for purchase starting on Memorial Day, May 27, 2024. The purchase price of $7,000 includes a lifetime supply of Airheads.  
 
Watch the Underwater Vending Machine in action here:
https://www.youtube.com/watch?v=-TA_TvnTpGY
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
e.l.f. Champions Women at the Indy 500, Empowering Legendary Female Race Car Driver Katherine Legge
 
Red Roof® Kicks Off Summer Rest + Repeat and Rewards Summer Travelers with Free Nights
 
Airheads Debuts First-of-its-Kind Underwater Vending Machine For Pools That Takes “Fun” Instead of Cash

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