DoorDash Introduces the New Overall Dasher Rating for More Flexible Rewards Access
Earlier this year, DoorDash revamped its Dasher Rewards program in response to feedback from Dashers who wanted a more transparent and accessible system. The program combined previous rewards structures and introduced new tiers with varying requirements. However, Dashers expressed a desire for more flexibility to better suit their individual work styles. Some Dashers prefer accepting every offer, while others are more selective. In response to this, DoorDash is piloting a new system that allows Dashers to access rewards in different ways,
The new “Overall Dasher Rating” is designed to give Dashers more options for earning rewards. The rating is a composite score based on four key metrics: Acceptance Rate, Completion Rate, On-Time Rate, and Customer Rating. Each metric is weighted differently, with the overall score determining the reward tier a Dasher qualifies for. The three available reward levels are Silver, Gold, and Platinum and are based on a Dasher’s total score, which ranges from 60 to 100. The new rating approach ensures that Dashers have more flexibility in how they achieve rewards.
Currently, the Overall Dasher Rating is being piloted in select markets, and DoorDash plans to gather feedback from Dashers before considering a broader rollout.
Learn more about the Overall Dasher Rating pilot program here: https://help.doordash.com/dashers/s/article/Overall-Dasher-Rating
LaCroix Partners with Indiana Fever for Multi-Year Sponsorship to Heighten Fan Engagement
LaCroix Sparkling Water has announced a multi-year partnership with the Women’s National Basketball Association team Indiana Fever. The collaboration includes LaCroix’s logo being featured prominently on the official warm-up jackets and shooting shirts of the team. The deal also includes LED game clock signage at Indiana Fever home games, sampling opportunities during game nights, and the sponsorship of the Indiana Fever Kid’s Club. LaCroix will be the exclusive sparkling water brand at both the Fever and the Gainbridge Fieldhouse.
A Lacroix spokesperson commented on the partnership stating, “This partnership with the Indiana Fever fits perfectly with the practice of health and nutrition that is so important to naturally-essenced LaCroix. We are honored to support education and activities that promote women’s sports and instruct youth about healthy lifestyles.”
The spokesperson continued by saying, “The Indiana Fever have seen record-breaking popularity in the 2024 WNBA season, with increased viewership, attendance, and social media engagement. We believe the success and enthusiasm surrounding the Fever will further engage and excite our dedicated LaCroix fans. We are proud to participate in yet another partnership that encourages unity, kindness, and positivity for young people and entire communities.”
Learn more here: https://www.lacroixwater.com/trending/lacroix-partners-with-wnbas-indiana-fever/
Grocery TV Partners with Hy-Vee to Enhance Digital Advertising Across 400+ Locations
Grocery TV is collaborating with Hy-Vee, a well-known supermarket chain with over 400 locations across the Midwest, to boost the digital advertising experience for brands. Grocery TV will utilize its advanced technology to power over 10,000 digital screens throughout Hy-Vee stores, placing them at crucial shopper touchpoints such as entrances, checkout lanes, and service areas. The partnership aims to engage millions of shoppers with targeted in-store advertisements, allowing brands to reach a wide audience at key moments in their shopping journey.
Hy-Vee SVP of RedMedia Kathryn Mazza said, “Grocery TV’s technology allows us to elevate our in-store experience and streamline our retail media execution. Their team has made integration easy, and we’re excited to offer various brands new ways to reach our shoppers.”
As part of the agreement, Grocery TV will integrate Hy-Vee’s retail media network, RedMedia, with The Trade Desk platform, enabling seamless management of advertising campaigns. The unified system will streamline Hy-Vee’s media strategy and provide new avenues for brands to interact with customers. The collaboration also allows Hy-Vee to manage in-store messaging through Grocery TV’s Content Management System (CMS), enhancing customer engagement while generating additional revenue through digital ads. Beginning in February 2025, brands will be able to tap into greater audience targeting and campaign measurement capabilities, reaching millions of Hy-Vee shoppers.
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Original Article Links:
How Our Latest Pilot Aims to Make Our Rewards Program Even More Flexible
LaCroix Partners with WNBA’s Indiana Fever
Grocery TV and Hy-Vee Partner to Power One of the Largest In-Store Retail Media Networks in U.S. Grocery