Loyalty360 Reads: December 5th, 2018

The Generation Gap Is Shrinking for Customer Expectations
From millennials to baby boomers, Americans are divided on a wide range of issues today. But when it comes to expectations for customer service, they have much more in common than you might think. New research from Genesys contradicts the widely touted differences between digital natives and their older counterparts. There remain distinct differences in the customer communication preferences of younger and older generations, but the gap is narrowing as age groups bind together in their shared irritations.
“For many years, conventional wisdom taught us that there were stark divisions between how people of different generations wanted to interact with businesses,” says Janelle Dieken, Senior Vice President of Product Marketing at Genesys. “However, our survey indicates that communication preferences of digital natives and other age brackets are surprisingly similar. Consumers, regardless of age, want a blended approach. They like the human touch, but they also appreciate the rapid access digital channels, automation, and artificial intelligence enable.”
Bluehost Expands Offerings with the Launch of WordPress Pro
Bluehost, an Endurance International Group company, continues to evolve its platform with the launch of WordPress Pro, an all-inclusive web hosting package optimized for WordPress websites. In addition to improved performance, WordPress Pro bundles popular add-ons like JetPack analytics, domain privacy, CodeGuard, and Sitelock into the Marketing Center dashboard.
“Bluehost is committed to continually evaluating and improving the hosting experience for our WordPress customers through innovation, new technologies, and customer feedback,” says Suhaib Zaheer, General Manager of Bluehost. “WordPress Pro is a compilation of Bluehost’s popular services and tools packaged into an intuitive and easy to use website management experience. In addition to existing tools, WordPress Pro features the new Marketing Center dashboard, which will help customers save time by bringing important website analytics into a single view.”

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