Loyalty360 Reads: December 20 | MyMcDonald

MyMcDonald's Rewards Surges Past 21 Million Members
MyMcDonald's Rewards, the burger chain's first loyalty program, has attracted more than 21 million members in the U.S. since rolling out nationally in July

The McChicken was the most-redeemed item in 17 states and Washington D.C., (including New York, Florida, and Pacific Northwest), followed by the Happy Meal in 17 states (California, Texas and Southwest U.S.), and large frappe in 14 states (mostly Southeast). Large fries were the most popular in Connecticut, and large coffee was the top-redeemed product in South Dakota. 

Nearly 2 million Happy Meals were rewarded, and so were more than 2.4 million fries, which equates to 360 tons. Loyalty customers also added more than 17 million desserts to their orders, pie being the most-frequent choice. The top loyalty members in the U.S. redeemed more than 70 items each.
Saks E-Commerce Business Pairs Robots With Workers
Seven months after launching its stand-alone e-commerce unit, Saks Fifth Avenue said Tuesday it has started shipping online orders from a high-tech Pennsylvania warehouse, deploying dozens of autonomous robots programmed to help workers find Giambattista Valli gowns and Christian Louboutin pumps.

With its new team of robots and the advanced facility, both operated by GXO Logistics Inc., Saks is aiming to keep up with skyrocketing online sales.
Google Maps grocery pickup feature expands to 2,000 US stores
Google is bringing a bunch of updates to Maps this holiday season today, making the app more useful for getting around while you're gift- or grocery shopping. Most of the new features were either already announced or available in limited regions, like grocery shopping integration in select Fred Meyers stores in Oregon. Now, after that pilot test, Pickup with Google Maps is available in over 2,000 stores in the US from the Kroger Family organization, including Kroger, Fry's, Ralphs and Marianos. 

This means that when you shop at a participating outlet via its website, you'll be able to track your order status in Maps, share your ETA with the store and let them know when you've arrived. According to Google, people who use pickup with Maps "typically wait less than five minutes for their groceries."
Blue Apron Announces Plans For New Co-Branded Credit Card With Aspiration
Blue Apron announced plans for a Blue Apron Aspiration Zero Card, a co-branded credit card created in collaboration with Aspiration, which offers its cardholders rewards to help fight the climate crisis. A first for the meal-kit industry, the Blue Apron Aspiration Zero Card will reward cardmembers on qualifying purchases made at BlueApron.com and on the Blue Apron mobile app, as well as extend benefits currently available to all Aspiration Zero Card customers.

“As we kick off our tenth anniversary in 2022, we want to recognize our best and most loyal customers—some who have been with us since we shipped our first box,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. “Customers who use the Blue Apron Aspiration Zero Card on qualified purchases will receive cash back benefits along with an opportunity to help make a difference in the world around them.”

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