Under Armour, Steph Curry Launch 'Curry Brand' to Rival Nike's Jordan Brand Two-time NBA MVP Stephen Curry and his endorsement home, Under Armour, have launched the standalone "Curry Brand" to better compete with Nike's Jordan Brand. The new brand will feature gear for several sports, most notably basketball and golf. While speaking with Sports Illustrated's Jarrel Harris, Curry said, "Obviously, basketball is the no-brainer and my expression of what I do best, but when it comes to golf and when it comes....

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