Loyalty360 Reads: December 12th, 2018

Priority Pass Launches New Offers. Lots of New Offers
Lounge and airport experience provider Priority Pass has introduced more than 800 new offers for members. Discounts are available on food, drink, shopping, and spa services in 146 airports. New upgrade options and gifts have also been added.
Christopher Evans, Joint CEO of Priority Pass operator Collinson, says, “This is the latest of many digital features we’re introducing to meet the evolving needs of our members. The discounts and incentives that offers provide is another way we’re helping them get the most out of their pre-flight experience, while also driving footfall for our airport partners.”
Lululemon Tests LoLoLoyalty Program
The head of Lululemon Athletica Inc. says the company has seen a strong response to an Edmonton pilot of its first loyalty program. “The response was very strong, and exceeded our expectations,” says CEO Calvin McDonald on an earnings conference call Thursday.
The annual loyalty program costs $128 to join, and members receive either a pair of pants or shorts designed for the program, as well as expedited shipping on e-commerce purchases and access to monthly sweat classes and curated events.

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