Loyalty/Rewards Programs Brazil airline Gol’s new offer for loyalty plan boosts shares Brazilian airline Gol Linhas Aereas Inteligentes SA recently made a bid to take over its lucrative loyalty program, Smiles Fidelidade SA, lifting shares of both. Smiles jumped around 20 percent, and Gol, the country’s largest domestic airline, climbed nearly 4 percent as investors reckoned the more generous offer might convince minority shareholders. Gol already controls Smiles with a 53 percent stake and has been trying to buy the rest....

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