Comcast Advertising and Comscore Collab for Better TV Ad Measurement
Comcast Advertising and Comscore announced an expansion of their partnership to enhance cross-platform measurement for TV advertising through Comcast’s Signal Authentication solution. The tool will provide greater accuracy in identity resolution and attribution for media campaigns. Comcast Advertising’s Signal Authentication spans almost 32 million U.S. households and offers a new standard for measuring reach, frequency, and attribution across both linear and streaming TV.
“Signal loss and data quality are greatly impacting the ability for advertisers to understand how they are reaching their target audiences and how their media campaigns are performing,” said Carmela Fournier, Vice President and GM, Data, Comcast Advertising. “Since Comcast Advertising’s solution is based on deterministic household signals across millions of households, we are able to offer reliable, privacy-forward signal authentication at scale. We’re excited to further our partnership with Comscore as they become one of the first measurement companies to tap into this service to provide clients a better understanding of their campaign performance and drive improved business results while upholding the highest standards of consumer privacy.”
Comscore clients will benefit from the collaboration by gaining access to improved solutions for audience targeting and ad performance measurement across various media platforms. The integration will enable clients to make more informed decisions regarding budget allocation and campaign optimization.
Learn more about Comcast’s Core Objectives here.
Chase and DoorDash Offer New Grocery Benefits for Cardmembers
Chase and DoorDash extended and expanded their partnership to introduce new perks for Chase Sapphire and eligible cardholders from select consumer-branded cards. Cardholders can enjoy recurring benefits from orders across more than 150,000 non-restaurant, grocery, and convenience stores on DoorDash. The renewed partnership also offers complimentary membership to DashPass, DoorDash’s membership program, for existing cardmembers and new sign-ups through December 31, 2027. Through DoorPass, members can access member-only benefits, exclusive deals, unlimited free deliveries, and reduced service fees on eligible orders. DoorPass is available for new members at $96 a year or $9.99 per month.
“We’re excited to expand our longstanding partnership with Chase consumer branded cards to become its exclusive grocery and restaurant delivery platform partner,” said Usman Cheema, Global Head of Business Development for DoorDash. “In addition to continuing to offer DashPass as a benefit for eligible cardmembers, we’re proud to unlock more DoorDash savings for Chase cardmembers to order from a wide variety of categories available on DoorDash including grocery and convenience stores. We look forward to continuing our partnership with Chase to connect consumers to all their favorite local stores in a convenient, affordable way.”
Sapphire Reserve® cardmembers receive free DashPass membership through December 31, 2027, two $10 promos per month on orders for activated members, and a $5 monthly DoorDash app credit until January 31, 2025, transitioning to a $5 monthly benefit for restaurant orders starting February 1, 2025. Meanwhile, new and existing Sapphire Preferred® cardmembers can access free DashPass membership through December 31, 2027. A new perk for Sapphire Preferred cardmembers with an active DashPass membership is a $10 promo for each calendar month, good for one order on DoorDash. Freedom® and Slate® cardmembers who haven’t yet used their Chase DashPass benefit can enroll through January 31, 2025, for three months of free DashPass membership and nine months of discounted membership. Meanwhile, beginning February 1, 2025, new enrollees will receive six months of free DashPass. Once activated, Freedom and Slate DashPass members can receive a $10 promo per quarter for DoorDash orders.
Learn more about DashPass here.
Casey’s Launches Annual Cash for Classrooms Grant Program
Casey’s recently announced that it has kicked off its annual Cash for Classrooms Grant Program to provide financial support for K-12 public, private, and non-profit schools. The campaign will run through September 3, 2024, and Caseys encourages its customers to round up their checkout totals to the nearest dollar or donate when ordering online. Thus far, Casey’s, along with its guests and partners, has raised more than $4M to benefit students and educators. Every year, the convenience store and pizza chain awards up to $50,000 to select schools, with more than 300 schools across 17 states benefiting from the Cash for Classrooms campaign since 2020.
“Casey’s is here to make a positive impact in our communities and for guests who visit our stores every day. Our guests’ generosity helps us provide grants to local schools across Casey’s Country,” said Katie Petru, Director of Communications and Community at Casey’s. “Guests can round up their purchases every time they shop at Casey’s, which means getting your favorite pizza, daily fountain drink, or on-the-go snack is an opportunity to give back.”
Part of Casey’s goal is to prepare children for a better future and help foster a skilled workforce. The Cash for Classrooms Grant provides funds for materials, physical improvements, teacher support, and community programs. This year, 60 grants were provided to schools in Casey’s Country, and funding supported initiatives such as better playground equipment, book vending machines, new computers and technology updates, and new safety devices for doors and emergency alert systems.
The 2024-2025 school year Grant Program opens in October. Learn more here.
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Original Article Links:
Comcast Advertising and Comscore Expand Partnership to Provide Increased Accuracy for Identity Resolution in Cross-Platform Measurement for TV Advertising
Chase and DoorDash Announce Expansion of Partnership to Include New Grocery Benefits for Chase Sapphire and Other Consumer Branded Cards
Casey’s Invites Guests to Round Up During Cash for Classrooms Campaign