Club Wyndham & Pillsbury Launch the “Let It Dough” Holiday Baking Suite in NY
This holiday season, Pillsbury and Club Wyndham have partnered to bring the first-ever “Let It Dough Suite” to life at the Club Wyndham Midtown 45 in New York City. Guests can book two- or three-night stays through January 6, 2026, staying in a whimsical, cottage-core inspired space, complete with cookie-themed décor, a fridge stocked with Pillsbury ready-to-bake treats, and playful interactive touches like a “Holiday Hot Line” to the Pillsbury Doughboy.
Inside the themed suite, every corner is designed for immersive, baked-goods-meets-vacation fun: the entryway gives off a cookie-scented welcome; the bedroom channels cinnamon-roll comfort; there’s an electric fireplace, social-media-friendly photo booth, and a Cookie Concierge service available for additional supplies. “The Doughboy is inviting you to see where he vacations with the Let It Dough Suite at Club Wyndham – his home away from home. Just like the Doughboy, guests can bake, laugh and make the sweetest holiday memories in a whole new way,” said Michelle Odland, VP and Business Unit Director for Pillsbury at General Mills.
Although the suite is limited to New York, guests can still experience the holiday cheer through Cookie Happy Hour Service available at six select Club Wyndham properties across the nation, including Club Wyndham Anaheim, Club Wyndham Atlanta, Club Wyndham Resort at Avon, Club Wyndham Bonnet Creek in Orlando, Club Wyndham Branson at The Meadows, and Club Wyndham Grand Desert in Las Vegas.
Learn more here.
CORA Loyalty Survey Reveals Rewards Still Reign Supreme in Credit Card Choice
A recent survey by CORA Loyalty of over 2,000 U.S. adults reveals that loyalty and rewards features remain the chief motivator when selecting a credit card. In 2025, 50% of respondents named rewards programs as the top factor influencing their card choice—an edge over convenience (38%), credit limit (36%), fees (32%), interest rate (32%), and security/fraud protection (31%).
The generational breakdown shows older cohorts place more emphasis on rewards. Baby Boomers are most influenced, followed by Gen X and Millennials, with Gen Z least likely to be influenced. When opening a new card, nearly half (49%) of Americans indicate that the ability to earn rewards is a key decision point, just trailing the role of fees (52%).
Beyond the headline numbers, the survey highlights the value of personalization in loyalty programs—44% of respondents say that rewards tailored to their own shopping habits would make them feel most valued by their provider. Tailored rewards are most desired by Millennials (48%), Gen X (49%) and Baby Boomers (40%), whereas Gen Z leans toward “surprise-and-delight” rewards (43%).
Learn more here.
Estée Lauder Partners with Shopify to Redefine Digital Beauty Commerce and Enhance Omnichannel Experiences
The Estée Lauder Companies (ELC) announced a strategic partnership with Shopify, a globally-recognized commerce platform, to modernize its digital technology infrastructure and deliver enhanced omnichannel consumer experiences. This collaboration will serve as a core part of ELC’s “Beauty Reimagined” strategy, aimed at reaching consumers in smarter, faster, more personalized ways across its prestige and luxury portfolio.
Through this partnership, ELC and Shopify will co-develop a unified commerce platform that leverages real-time data, AI-driven capabilities, and emerging technologies to improve speed-to-market and deliver consistent brand experiences across online, freestanding stores, and direct-to-consumer channels. The first phase of this initiative is slated to launch in the first quarter of calendar 2026.
ELC highlighted that the initiative is designed to fuel sustainable growth and operational efficiency at scale, while enabling deeper consumer centricity. By partnering with a widely respected commerce tech player like Shopify, ELC expects to unlock new levels of agility, personalization, and consistent brand experiences across its global brand portfolio including prestige and luxury beauty brands.
Learn more here.