Chipotle’s Engages Rewards Program Members with Boorito Return for Halloween Fun and $6 Booritos
Chipotle’s has announced the return of its annual Halloween event, Boorito. The deals are back with special discounts for Rewards members in costume on October 31. Chipotle will offer a $6 entrée deal in the U.S., available from 3 p.m. until closing. Boorito is also expanding internationally, offering a $7 deal at participating locations in Canada and a £6 / €7 deal in France and the U.K.
Chipotle Chief Brand Officer Chris Brandt said, “As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration. By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever.”
Additionally, Chipotle is catering to college students’ late-night cravings by extending hours at 53 locations across the U.S., staying open until 11:59 p.m. on Halloween. This year’s celebration also includes a new twist: a collaboration with Spirit Halloween, where fans can buy Chipotle-themed costumes, including a burrito, fork, napkin, water cup, and to-go bag. The collection is available at SpiritHalloween.com and select retail locations as long as supplies last.
Learn more about the Chipotle Rewards Program here: https://www.chipotle.com/rewards
Hot Wheels and Formula 1 Heighten Customer Experience with Exclusive Die-Cast Collection Launch
Hot Wheels and Formula 1 have announced a partnership for a new product line. The partnership kicks off with a limited-edition collector’s die-cast car, featuring a unique Hot Wheels racing livery and the number 68, a nod to the year Hot Wheels debuted. The special edition model comes with bespoke Real Rider wheels, interchangeable tires, a full-metal body, and a collector’s ‘Kar Keepers’ clamshell case, inspired by Hot Wheels’ “Original 16” designs.
Hot Wheels Executive Vice President and Head of Vehicles and Building Sets at Mattel, Roberto Stanichi, said, “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together, to share their passion for cars and racing. In collaboration with Formula 1, we have put together a program that allows kids to replicate the thrill of F1 racing where they can drive like the pros and engage with our loyal communities on a global scale. Like Hot Wheels, F1 is all about thrill and car performance, and the broad collection we've created will take F1 fandom to the next level along with additional consumer touchpoints like digital and retail activations.”
Hot Wheels and Formula 1 plan to expand the product line throughout 2025, creating more opportunities for fans to engage with the sport through toys, digital experiences, and retail activations. Emily Prazer, Formula 1’s Chief Commercial Officer, highlighted how this collaboration celebrates speed, creativity, and innovation. Hot Wheel is sold in more than 150 countries and the brand’s Single 1:64” assortment of die-cast products was the top toy item sold in 2023. Meanwhile, Formula 1 celebrates its 75th anniversary next year and has more than 700 million fans and features the most acclaimed drivers in racing.
Watch this Instagram reel as Hot Wheels unveils its partnership with Formula 1: https://www.instagram.com/hotwheelsofficial/reel/DA528GnvQ1Y/
LG Air Solution Europe Elevates Customer Engagement with LG All Stars Loyalty Program
LG Air Solution Europe, the HVAC division of LG Electronics, has launched a new digital loyalty program, LG All Stars. More than a reward system, LG All Stars is a collaborative community that offers personalized benefits and solutions to its members. The program, available in 12 countries, aims to create a more connected, dynamic customer experience, enhancing the partnership between LG and its clients.
The LG All Stars platform is accessible through a customer portal via mobile or desktop, allowing users to earn points with every purchase, unlocking various rewards once a member accrues 4,000 points, including digital gift cards, products, and services. The loyalty program offers four membership levels: Standard, Bronze, Silver, and Gold.
Beyond rewards, the program offers extensive professional resources, such as training, product data, legal documents, and invitations to exclusive events. A unique feature is the competitive challenges, motivating members to engage with peers throughout the year. Designed with ease of use in mind, the LG All Stars app enables seamless product registration, instant point accumulation, and a personalized dashboard to track purchases and performance. This user-friendly experience complements LG’s larger goal of fostering collaboration and growth within the HVAC community. LG will introduce the program through a pan-European roadshow, visiting over 70 distributor sites by the end of the year.
Watch this engaging YouTube video about the LG All Stars loyalty program: https://www.youtube.com/watch?v=ZPIm0y6AnRc&t=22s
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Original Article Links:
BOORITO IS BACK: CHIPOTLE CELEBRATES HALLOWEEN WITH $6 BURRITOS AND EXTENDED HOURS
Hot Wheels® and Formula 1® Announce Groundbreaking Partnership, Launching a Limited-Edition Die-Cast
LG AIR SOLUTION EUROPE CRAFTS FUTURE OF CUSTOMER RELATIONS WITH NEW DIGITAL LOYALTY PLATFORM: LG ALL STARS