Chipotle Celebrates 1,000th Chipotlane Milestone
Chipotle recently marked a significant milestone by opening its 1,000th Chipotlane, located in Olathe, Kansas. The drive-through digital order pickup lanes were introduced in 2018. The Chipotlane model now accounts for almost 30% of Chipotle’s domestic locations, which number over 3,600. The company plans for continued growth, projecting opening up to 345 new restaurants in 2025, with at least 80% featuring a Chipotlane. This expansion comes on the heels of a record number of openings in 2024, with 285 to 315 new locations expected by the end of the year.
Chipotle Chief Brand Officer Chris Brandt said, “Chipotlanes are a critical piece of our long-term growth goal of reaching 7,000 restaurants in North America. This restaurant format is the fastest way for fans to get Chipotle and has proven to increase sales, margins, and returns.”
Chipotle’s rapid adoption of the Chipotlane format is evident in its growth trajectory. The 500th Chipotlane opened two years ago. The format is part of a broader strategy to optimize digital sales, which have remained strong, particularly post-pandemic at 30% higher. New Chipotlane locations have shown improved sales and higher returns over traditional locations. Additionally, these locations offer faster service, completing orders in under 30 seconds, contributing to higher throughput and efficiency. Beyond restaurant openings, Chipotle is also investing in technological innovations to support its digital business, such as its Augmented Makeline system, which automates the preparation of bowls and salads, which comprise nearly 65% of the company’s digital orders.
Watch this TikTok video as influencer lexlivinglife highlights the convenience of her local Chipotlane.
Subaru Unveils 2024 Share the Love® Event to Support Local Communities
Subaru of America, Inc. has announced its 2024 Subaru Share the Love® Event, aiming to raise $32 million for charity and bring its total donations to nearly $320 million over 17 years. From November 21, 2024, to January 2, 2025, Subaru will donate $250 for every new vehicle purchased or leased from participating retailers. In addition to the national donation, each local charity selected by participating retailers will receive at least $50 for each vehicle sold or leased, and $5 to registered hometown charities for each routine service visit, helping make a meaningful impact in local communities nationwide.
Subaru of America, Inc. SVP of Marketing Alan Bethke said, “It is our honor to support causes and organizations that strive to make a difference through the annual Subaru Share the Love Event. A dedication to giving back is core to what makes Subaru More Than a Car Company® and our retailers More Than a Car Dealer. Helping to match Subaru owners with a charity they believe in is one of the greatest gifts we can give this season, and we hope that it forges a connection that lasts for years to come.”
This year’s event marks the 17th anniversary of Subaru’s charitable initiative, which has consistently supported national causes such as the American Society for the Prevention of Cruelty to Animals® (ASPCA®), Meals on Wheels, Make-A-Wish®, National Park Foundation, and more than 820 local charities. Since the campaign’s inception in 2008, Subaru and participating retailers have donated more than $288 million, supporting almost 2,300 local charities. As part of the 2024 campaign, Subaru’s new advertising campaign will spotlight two key TV spots, “The Hard Work of Love” and “Hometown Love,” which will run across national and digital platforms, emphasizing the essential work of animal shelters and the impact of local charities.
Watch this YouTube video to view one of the Share the Love campaign advertisements.
Jackpot.com Partners with 7-Eleven to Launch Lottery Courier Service in Ohio and Massachusetts
Online lottery courier service Jackpot.com is collaborating with convenience store chain 7-Eleven to offer a seamless way for customers to purchase state lottery tickets. The service allows users to buy lottery tickets via their smartphones, tablets, or computers, adding convenience for players who prefer digital solutions. Initially, Jackpot.com will serve as the official lottery courier for 7-Eleven locations in Ohio and Massachusetts, marking a significant step in expanding access to lottery players in those states through digital platforms.
Jackpot.com CEO and Founder Akshay Khanna said, “We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country. Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
Starting across more than 600 7-Eleven and Speedway stores, the collaboration offers customers the ability to play lottery games and scratch-offs through the Jackpot.com website or app. To celebrate the launch, customers will receive a free lottery ticket on their first deposit when using the promo code “7Eleven.” The Jackpot.com platform also features self-exclusion options and automated notifications to detect problematic behavior. Jackpot.com is the first lottery courier service to achieve an iCap certification from the National Council on Problem Gambling.
Watch this YouTube video to learn more about how the partnership between Jackpot.com and 7-Eleven works.
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
Chipotle marks 1,000th Chipotlane milestone and plans unit growth acceleration
2024 SUBARU SHARE THE LOVE® EVENT TARGETS NEARLY $320 MILLION IN TOTAL DONATIONS
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.