Cardholder Loyalty Dependent on Debit, Credit Rewards, Study Finds
A new study by Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards and part of Collinson, has reported that consumers prefer to use debit and credit cards to earn rewards when they shop. These findings can help organizations in the retail and financial services sectors better understand how to structure and manage effective reward programs that drive loyalty, spending, and engagement.
Survey respondents were asked....