Loyalty360 Reads: Best Buy and CNET Form Partnership

Best Buy Leverages the Power of CNET’s Curated Content
 
With plans to assist shoppers seeking to buy the latest technologies, Best Buy and CNET formed a partnership that will allow brands to better connect with customers. Together, the electronics dealer and the digital media publication enjoy 50M unique monthly visitors. Blending curated content from CNET experts across Best Buy channels—BestBuy.com, in-store, and the brand’s mobile app—will enable shoppers to take advantage of unbiased observations about products.
 
“When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover, and get inspired by new and exciting technology,” said Jennie Weber, Chief Marketing Officer at Best Buy. “This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey, as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners.”
 
Additionally, CNET and Best Buy launched a retail media model that will allow advertisers to access advertising opportunities across both brands. Advertisers can monitor the success of ads via a robust media solution. Consumers report they’re pleased to find CNET content when making purchases. As a result of an increased trust in product selection, Best Buy reports “a 25% lift intent.” 
 
Best Buy offers customers the opportunity to “shop with an expert” online:
https://www.bestbuy.com/services/triage/shopping
 
 
Limited-edition Boeing 747 Delta SkyMiles® Reserve Card Design Revealed
 
The latest limited-edition Boeing 747 Delta SkyMiles® Reserve Card design was revealed by Delta Air Lines® and American Express. Only Delta SkyMiles® Reserve and Reserve Business Card Members can opt for the new card from now through June 5, 2024 (limitations apply).
 
“At Delta, innovation and experience are at the core of everything we do,” said Prashant Sharma, V.P. of Loyalty at Delta Air Lines. “Each card carries the legacy of countless journeys and embodies the spirit of exploration that drives our customers and all of us at Delta. When combined with the recently enhanced benefits, these cards provide a nod to our storied past and symbolize the elevated experiences our customers can expect in their future travels.”
 
The card is manufactured with 33% metal from a retired Delta Boeing 747 plane and includes notable details from each aircraft’s flight history. 
 
Learn more about the limited edition Delta SkyMiles® Reserve American Express Card:
https://www.americanexpress.com/us/credit-cards/card/delta-skymiles-reserve-american-express-card/
 
 
Canada’s Metro Inc.’s Moi Rewards Program Expanding
 
After enrolling 2.5M+ participating members from Quebec, Canada, into its Moi Rewards program, food retailer Metro Inc. plans to expand the program to Ontario grocery stores falling under the company’s umbrella: Metro and Food Basics. With the expansion of the rewards program to those stores, Metro will pull out of Air Miles and end the Thunder Bucks program. President and CEO Eric La Flèche recognizes the grocer is witnessing a “transition year.” He expects the changes the company is making will lead to growth in fiscal year 2025.
 
With economic uncertainty still a concern for many shoppers, Metro sees customers making less expensive purchases—such as meat—and looking for deals.    
 
“Facing cost of living pressures all around, customers continued to shop carefully and search for value,” said La Flèche. He also noted that national brands still fell behind private-label sales.
 
Learn more about Moi Rewards:
https://www.metro.ca/en/moi-program
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
Best Buy and CNET Partner to Enhance Customer Shopping Journey
 
American Express and Delta Air Lines® Bring Back Popular Airplane Metal Card Design
 
Metro expanding loyalty program amid a ‘transition year’ for the grocery company

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