Programs
Giant Food Stores Readies New Loyalty Program
The grocery retailer plans to launch a new loyalty program that offers rewards and an engaging digital experience. “Called Giant Choice Rewards, the program has been under pilot with shoppers in a test market in western Pennsylvania since June, and Giant is targeting a full launch to customers by the end of this year. An initial pilot with associates began in January and is slated to become available to all associates in August.”
Customer Experience
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